I applied to college in 2001. Back then my friends thought I was crazy for doing all of my applications online. I thought they were crazy for trusting the USPS with something that important. I don’t even know if you can still apply to college on dead trees, but apparently most admissions offices haven’t embraced technology as much as they should. Matchbox is a Boston, MA based startup that took inspiration from the iPad and built a platform to make the selection process much better. This has little to do with how people apply to college, and everything to do with how admissions offices make decisions. Organization is essential, and it’s a heck of a lot easier to stay organized when every piece of information you need is on an iPad and you have software that allows you to interact with that information in a user-friendly way.
Are You a Match?
I have an iPad. There are some good things it’s good for (consuming content), and there are some things it’s not so good for (producing content). Where the device really shines is somewhere in-between. That’s right where Matchbox sits–the admissions process is all about interacting with the content applicants create. Reading it, rating it, and organizing the results. Take a look at Matchbox’s Product Tour. The software looks stunningly beautiful, and you can tell right off the bat that admissions is a process made for the iPad. If you’re as impressed as I am, go take a look at Matchbox’s Internships page. Right now they’re looking for a Development Intern (Engineering). I know you thought that you were done with the college admissions process forever, but give Matchbox a look. There’s also an “I just want to work here” link, so try that if you aren’t a Developer.
Links to Help You Begin Your Research
What have you heard about Matchbox?
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I’ve read plenty of articles about how technology is making kids dumber. Video games, Facebook, and text messaging are usually the culprits. I’m more interested in how technology is making kids smarter. My expectations for kids who are currently in elementary school are through the roof because of the tools they and their teachers have access to. Wireless Generation is a Brooklyn, NY based company that is at the forefront of education technology. The company was founded by two Rhodes Scholars who “shared a passion for technology and an interest in what it could do for K-12 teachers.” Within ten years they built this passion into a company that was sold for $360 million. That’s what’s cool about the education market–you can feel like you’re doing good and still play in a market with big money.
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After I graduated, I decided to get my finances in order. I cashed out savings bonds, combined bank accounts, and opened a Scottrade account so that I could start investing. This had obvious benefits, but it was also a project for me to work on during my job search. By analyzing investment ideas and managing a (very small) portfolio, I was developing new skills while giving myself something to talk about during job interviews. I highly recommend doing something like this yourself, but if it’s just not for you, you may want to take a look at Betterment. They’re a New York, NY based company that helps “people make smart decisions with their money.” Actually, I’m not sure if that’s a good way to put it. They make investing frictionless and take away any excuse that you’ve been using not to invest (besides the “I have absolutely no money to invest” excuse).
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If there’s a driving holiday, it has to be Memorial Day. I didn’t spend much time in the car this year, but last year I was in a nasty traffic jam coming back from Michigan. The jam was exacerbated by some buffoon who decided to block off a lane for at least a mile by driving slowly (it was closed for construction ahead). If only there was a way to contact him and let him know that he should read Traffic: Why We Drive the Way We Do (and What It Says About Us). Then he’d know that full lane utilization with a zipper merge at the obstruction is the most efficient way to deal with a lane closure. BUMP is a La Jolla, CA based company that wants to create “the world’s largest communication, marketing, and safety network” by connecting license plate numbers with online profiles.
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I’ve been off the market for almost 7 1/2 years, so I have no experience with online dating. But I do have a lot of friends who use the web to find dates, and I even have a few who are working on projects in the space. One of the sites I’ve been hearing a lot about lately is HowAboutWe, which is based in New York, NY. It’s a site that is more about getting people out on dates than finding them a perfect match. They don’t want you obsessing over profiles, sending lots of messages, and spending some of your best years in front of a computer screen. They want you to get out and do stuff with people who might end up being people you want to spend more time with.
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What have you done in the past week to make yourself a better candidate for the jobs that you’ll apply for after you graduate? E-mail me at willy@onedayonejob.com and tell me. Seriously. Developing new skills isn’t just about being better qualified for a job or internship–it’s also about showing employers that you’re constantly trying to better yourself and willing to invest time and money to do so. Companies love people who show a desire to grow into new roles. Luckily, there are more and more companies that offer online education with the purpose of actually teaching you applicable skills, not giving you a worthless piece of paper. One of these companies is Treehouse, which is based in Orlando, FL. Their “goal is to teach Web Design, Web Development and iOS, to everyone in the World who wants to learn.”
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I know some people who research their purchases to death. They end up never buying anything because new versions of the products come out before they can make a decision. It’s a never-ending process. I’m all for doing my due diligence before buying something expensive, but I try to make it as quick as possible. FindTheBest is a site that makes comparing anything super easy. They’re a Santa Barbara, CA company that offers “a powerful tool for making quick and informed decisions.” Whether you’re looking for the best breed of dog for your lifestyle or the best financial advisor in your area, FindTheBest offers you just the facts “stripped of any marketing influence.”
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These days it seems that just about everyone claims to be an expert on things like social media and SEO, but very few people have a track record that shows a repeated ability to deliver results. Why is that? Because online marketing is really hard. We see stupid things go viral and think that anyone can do it, but we overlook the fact that getting someone to look at something is very different from getting someone to buy something. Pop Labs is an interactive marketing agency in Houston, TX that is known for getting results. I’m not just talking about for their clients either. Pop Labs nearly tripled their revenue between 2007 and 2010, which shows that what they’re doing works for them as well as for their clients.
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Many of the best businesses are built by targeting a smaller niche and then taking the lessons learned from serving that niche to expand into new markets. It’s also how many great careers are built. Metia is a digital marketing agency that got its start serving technology companies exclusively. This put them ahead of the curve and force them to take on digital while most marketing agencies were dragging their collective feet. Now digital is what it’s all about, and Metia has 20 years of industry experience. Not bad. While they’re based in London, they have U.S. offices in Kirkland, WA and New York, NY. This allows them to serve clients like Microsoft, Microsoft, and Microsoft. But seriously, while Microsoft is all over their portfolio, you’ll also see names like Dell, EA, Rough Guides, and SEAT.
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I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.
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Everybody wants their stuff to go viral on the Internet. The problem is that it’s way easier to do with funny pictures than it is with useful things like articles and products. If you can’t get the natural word of mouth flowing, you need to incentivize (bribe) people to spread the word. I’m sure that you’ve participated in some sort of referral program before (I love Gilt’s program), and hopefully earned some sort of reward. I’ve seen so many companies use referral bonuses to accelerate their growth, and it’s often amazingly effective. Surprisingly, most of these businesses build their own technology for referrals. Why do that when you can pay Chicago, IL based Buzz Referrals to do it for you? They’ve developed a platform that easily plugs into an existing site and creates “referral programs and buzz worthy promotions that drive new customer acquisition and increase engagement.” (Would any of you participate in an ODOI referral program?)
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I did an interview with The 99% (they have nothing to do with Occupy Wall Street) on job search and entrepreneurship that was published today. Read it, share it, Facebook it, Tweet it.
How can you not love daily deals? Great stuff at a great price. Unfortunately, everybody and their brother thought it was a good idea to knock off Groupon and start a daily deals site. This irritated merchants who were getting pitched incessantly, and it overwhelmed consumers with all of the options. While many of the copycats have died off, one company avoided a similar fate by taking a very different approach to riding the daily deal wave. YipIt is based in New York, NY, and they’re a daily deal aggregator. Every month they gather more than 30,000 deals from more than 800 sites and share them with their audience. They make money through advertising and affiliate fees paid by the daily deal sites, but there’s more to the story.
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I have to admit that I’m feeling a little left out these days. There’s something that I’ve never done that it seems like other Americans are doing a lot of. I’m constantly seeing advertisements for it–on tv, on the web, on billboards, and even on banners pulled behind planes during the summer. I know it’s embarrassing, but I’ve never purchased car insurance. These poor companies have spent so much money trying to reach me, and I haven’t even looked into buying what they’re hawking. But if I was, I might try using CoverHound (if their service was available in Illinois). They’re a San Francisco, CA based company that is building the “technology and brand behind the future of insurance comparison shopping.” Why let commercials about cavemen, a guy with a deep voice, or “doing the right thing” sway you when you can base your decision on real data?
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There’s no doubt that Japanese companies have been and continue to be leaders in the gaming industry. Nintendo, Sega, and Sony are some of the names that you’re most likely to recognize, but it’s very clear that the old guard of gaming is facing stiff competition from upstarts like Zynga and ngmoco that are focusing on mobile and social gaming. While Japan has historically been big on console gaming, they’re not missing out on this trend. GREE is a Japanese that is fervently entering the U.S. market in order to grow a business that generated $1.7 billion in revenue last year. GREE is unique in that their U.S. based branding has been more about hiring than games. They’ve opened a San Francisco, CA office that they’re promoting heavily with billboards, referral bonuses, and even Google AdWords campaigns. They also acquired a company called OpenFeint to speed along the growth.
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Sharing a meal is a great way to get to know people. Eating provides enough of a distraction to cover up awkward pauses that might come up in other settings without completely killing the ability to have a conversation. Yet very rarely do people use eating as a way to meet new people. You either eat alone or you eat with people you already know. Grubwithus is a company that throws a little uncertainty into your dining experiences by pairing you with strangers who have common interests for a tasting menu at a local restaurant. Grubwithus is based out of Venice, CA, and they’ve built a ton of buzz. I know a bunch of people who have already tried it and had good experiences, and I’d totally host a One Day One Job/Internship focused Grubwithus meal in Chicago if there was enough interest (e-mail me at willy@onedayonejob.com).
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In case you missed our e-mail from yesterday, Kembrel loved the response from our post about them so they’re offering a free VIP card (usually 20 bucks) to all ODOI readers and $5 in store credit. Sign up here.
There’s a reason that web startups with no semblance of a business plan but heaps of traffic continue to get venture capital funding. Consistently driving high quality traffic to a web property is extremely difficult, and almost all businesses need attention to succeed. Quality content is the cornerstone of driving traffic (that’s why I looked for writers when I was hiring interns), and content generation is not a core competency for most businesses. It is for Brafton. They’re a Boston, MA based “online news and content agency that offers integrated content marketing services.” They don’t brag about who their clients are like some other types of agencies (you can request live client samples), which makes sense since clients typically want people to think the content is coming straight from them.
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Company names usually take one of two directions. They either explain exactly what the company does (i.e. Accuweather), or they tell you absolutely nothing about what the company does (i.e. Benzinga). There’s a third type that sounds totally random but actually has a significant meaning, and those tend to be my favorite. Underground Elephant is one of those names. The company is based in San Diego, CA, and they offer “a complete turnkey solution” for customer acquisition in “a wide range of vertical markets.” How is this relevant to their name? Underground Elephant plays a huge role in their clients’ businesses, yet their participation is essentially invisible to everyone but insiders.
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Earlier this week I was catching up with Jason Seiden. We covered a ton of topics, but one thing that we kept coming back to is how frustrating it can be to work in the careers space. Why? Because, as Jason said, “Truly valuable career advice is like vegetables–you can’t give it away.” This is so true. You can try to force things on people, but you won’t get anywhere unless they want what you’re selling. Super Sprowtz is a company that is trying to change the way people–namely children–think about vegetables. They’re based in New York, NY, and they’ve seen how powerful cartoon characters can be in affecting children’s food choices, so they’ve developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.” I started out thinking this was pretty weird, but I’m kind of warming to the idea.
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We’re finally getting our first snow storm of the winter here in Chicago. I’m not traveling anywhere, I don’t have a commute, and I know well enough not to drive on Lakeshore Drive today (this is what happened last year), so I’m excited and watching the weather hoping for a lot of accumulation (even though there are no sledding hills nearby). I don’t have a favorite weather site, so I keep my eyes on a number of them including Accuweather. I guess it’s a bit of an understatement to call Accuweather a site–they’ve been around since 1962 and they call themselves “the World’s Weather Authority.” They’re based in State College, PA (with an office in New York, NY) where they’re stockpiling meteorologists there (the most in any location in the world). They need these weather guys and girls because they provide “products and services to more than 175,000 paying customers in media, business, government and institutions.”
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I have a simple investment strategy: Buy AAPL. I’ve had a few other winners, but Apple is the reason that my portfolio is up over the past 5 years. I’m not much of a trader, so I typically buy a stock and hold it indefinitely. If I took a different approach to investing, I might want to spend time on Benzinga. It’s “an innovative news and analysis service that focuses on global markets” and is intended for developing “actionable trading ideas.” Benzinga has offices in Chicago, IL and Dover, DE, but it’s very clear from their Careers page that everything important happens in the Southfield, MI office… very clear. There’s something about Benzinga’s site that reminds me of a social gaming site, which I guess is appropriate since stock trading is the ultimate social game.
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Want to give AppSumo a try? Be sure to use this link to sign up.
I know that a lot of people are getting sick of daily deal sites, but I’m a huge Groupon fan (maybe because my fiancée works there); however, I must admit that the daily deal e-mail that I’m most excited for every day comes from AppSumo. They’re an Austin, TX based company that offers amazing bargains on software, online courses, and other tools that are extremely useful for entrepreneurs, web professionals, job seekers, and anyone who wants to use technology to a fuller extent. I’ve used AppSumo to buy things from Udemy (a PHP course), Tout (an e-mail management tool), StickerMule (awesome custom One Day One Job stickers), and a bunch of other cool companies. Each purchase has been valuable for building my business, and they’ve all come at unbelievably low prices.
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In March of 2009 I got an e-mail that looked a lot like the spam you typically see when you’re a webmaster with a publicly listed e-mail address. When someone refers to my site as onedayonejob.com, it gives me the hint that the e-mail was probably automated and that I should send it to my Junk folder. But I was still intrigued by the following sentence: “I am reaching out to see if you will be interested in selling your site and would like to discuss potential acquisition opportunities with us,” so I followed up. Over the next few months I traded e-mails with a guy who works at QuinStreet about potentially selling the site, but we never even made it to the offer stage. The reason that the Foster City, CA based company was interested in One Day One Job is that they’re one of the leaders in vertical marketing and online media. They have tons of online properties, and they use them to market and generate leads for other businesses. They’ve been at it since 1999, so they’ve been around the block a time or two.
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No matter what you majored in, it’s tough out there right now (ok, computer science might be an exception), but chances are that there’s some sort of entry level job somewhere that will get you on a career path that you’re happy with. That’s not so for a lot of artists. That’s not to say that there aren’t some amazing job opportunities for Arts majors, but where do you work if you actually want to make a living selling your art? (No, the punchline isn’t Starbucks.) You have to be an entrepreneur, and that’s not easy–especially when you also have to put as much energy as you can into creating. Fractured Atlas is a New York, NY based non-profit organization that facilitates “the creation of art by offering vital support to the artists who produce it.” It’s about providing artists with services, programs, and information that will help them to achieve financial security and enable them to keep creating.
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I’m a big reader, so I usually end up getting quite a few books for Christmas. That’s starting to change because I’ve moved the to the Kindle for most of my reading, but I’m still a book collector. In fact, I have an award winning collection on fly fishing. A good number of those books come from a publisher called Lyons Press, which is now owned by a larger publishing company called Globe Pequot Press. They’re based in Guilford, CT, and they focus on four categories: Outdoor Life, Regional Interest, Special Interests, and Travel. These categories are represented by imprints that include FalconGuides, Knack, Skirt!, Insiders’ Guide, Footprint Travel Guides, and Popout Products. When you put all those together, you get a pretty decent sized publishing company.
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On Saturday I’m heading to Aruba for two weeks! (Don’t worry, you’ll still get your daily e-mails–even on Christmas Day.) I booked well in advance, so I got a decent fare, but it’s still about four times more expensive than traveling at a different time of year. If you want to travel during the holidays, you’re probably going to have to pay through the nose. Still, it’s worth looking for a deal, and there’s no better place to do that than Travelzoo. They’re a New York, NY based company (with 23 other offices all across the world) that has perfected the art of the travel deal. They don’t just go out and find low rates–they actually “research, evaluate, and test thousands of deals to find those with true value.” Although it’s not exactly the same, they kind of do for travel deals what I do for jobs: curate. Though they have 250 experts working on it, which is 249 more than we have.
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We’re almost back to where we were ten years ago in terms of being able to listen to music online. There are finally services that will let you listen to whatever you want whenever you want, and many of them are free (with ads). The big change (beyond the move to streaming instead of downloads) is that most of this listening is actually legally sanctioned. This is good new for artists and songwriters, but it also creates a lot of new headaches. Managing your music’s rights and collecting the royalties that you’re owed is extremely time consuming if you can’t pay a professional to do it for you. Songtrust replaces the need for that professional with a simple software solution. The company is based in New York, NY, and their product ensures that their “writer members keep 100% of their rights, get paid 100% of their royalties and can opt out at anytime.”
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Want to try Hotel Tonight? Use this link to get $25 off your first booking.
I don’t know if it’s just me, but I either book hotel rooms way in advance or the day of. When I reserve a room in advance, I’m usually looking for more than just a place to sleep. Price is still important, but it’s not the most important thing. But when I need a room for tonight, I want a place that meets my minimum standards for the lowest price. As long as I can get a good night’s sleep without being bitten by bedbugs or woken up by a domestic dispute, I’m happy. It’s the latter situation that can be frustrating for bargain hunters. You know that the hotel is at 12% capacity, but they still won’t give you anything better than the AAA rate. As long as they can cover the cost of cleaning the room, they should be willing to take you. Hotel Tonight is a San Francisco, CA based company that is making it easy to get rooms for up to 70% off at the last-minute.
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Imagine that it’s 1994 and you’ve just started a CD-ROM production company. You’re doing really well because of all of the excitement about a storage medium that hold 600 times more data than the floppy disk. How much courage would it take to abandon what you were doing and start working on something new? Probably more than I have, but that’s exactly what Gorilla did. The Chicago, IL based company saw what was happening on the web and decided to jump in. Today Gorilla is a “web design, development and marketing firm” that focuses on e-commerce. They’re “striving to be the go-to ecommerce agency for mid-size businesses,” and they’re well on their way with clients including Bonobos, INC., Sub-Zero/Wolf, and lots of other big names.
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web development
Want to try Proper Cloth? Use this link to get $25 off your first shirt. It’d probably help to have a shirt that fits when you’re interviewing.
I’m a big guy at 6’3. I typically enjoy the benefits of being tall, but there are disadvantages like having to knee myself in the face on airplanes and not being able to hear a single word that anyone under 5’8 says in a loud room. I’m not so tall that I need to shop at specialty stores for clothes, but I’m just at the point where clothes off the rack don’t fit all that well. I fixed my pants problem with Bonobos, but I have a ton of shirts (button downs, t-shirts, sweaters, and more) that fit beautifully until I start actually moving around–then they somehow bare my midriff like I’m a teenage girl. Nobody needs to see that, which is why I should probably start buying custom shirts from a place like Proper Cloth. They’re a New York, NY based company that makes it “super easy to buy stylish, quality dress shirts that fit.” I haven’t tried them yet, but it’s probably about time that I go custom.
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Tagged as:
analyst,
apparel,
business development,
customer service,
engineering,
fashion,
graphic design,
Internships,
marketing,
New York,
operations,
paid,
unpaid,
user experience
As I mentioned on Monday, I’m all about creative ways to find interesting companies that might be hiring interns (like looking at Halloween candy labels). Sometimes the ideas that I come up with are way out there, and sometimes they’re pretty simple. As I’ve randomly discovered more and more cool companies in my neighborhood, I’ve realized that walking around town and looking at the nameplates on buildings has to be worth trying. Though I’ve only done it casually so far, I think I probably would have come across Digital Kitchen more quickly if I had taken it a bit more seriously. They’re a Chicago, IL, Seattle, WA, and Los Angeles, CA based company that takes part in “creative mischief for progressive brands and entertainment properties.” In other words they’re a creative agency that has domes some pretty cool work for some pretty big names.
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Tagged as:
advertising,
business development,
California,
creative,
design,
Illinois,
interactive media,
Internships,
marketing,
production,
public relations,
software development,
Washington,
web development,
writing
