If you’re like me, you’re probably scraping for gift ideas right now. One trend that has been really big over the past few years is the subscription gift box, and it’s a great gift idea for someone who is hard to buy for. Companies like Birchbox, BeachMint, and Quarterly have each adopted this model, and I’m betting that we see it applied across even more markets over the next year. The baby/child market is proven winner, so it should be no surprise that a Mountain View, CA based company called Citrus Lane offers monthly “care packages for parents.” They ask parents a few questions about their kids (age and stage), and then send a curated selection of parent vetted toys, snacks, activities, and other products that usually align with the month’s theme.
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Most of the time when we’re browsing the web, we’re really just looking for pictures to click on. There’s a reason that single frame memes and Instagram are two of the hottest online trends right now. Brands are catching on and realizing that a few stock photographs aren’t going to cut it. Some are investing in expensive, high quality photo shoots to show off their products, but others are taking a different approach. They’re crowdsourcing images from customers and fans. Olapic is a New York, NY based company that provides the technology that allows brands to “collect, curate and display high quality photos of” products that their “customers are already posting on Facebook, Instagram, Twitter and more.” User generated content is not only free, but it also tells a story in a way that the brand itself can’t.
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I went to the same college as both of my parents. There’s no doubt that this made my transition to college easier–I knew what I was getting into, and they knew what I was getting into. The statistics back this up. Students whose parents went to college are far more likely to graduate than first-generation college students. So how do we give these students the advantages and support that typically come with a parent or parents who went to college? New York Needs You is a non-profit that is taking a crack at it. They are aiming to enable “first-generation college students to realize their college and career ambitions” through an intensive fellowship program.
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When I moved to Chicago I joined the board of a startup non-profit. We were a group of twenty somethings with little idea of how to run a non-profit or what being on a board actually meant. Not surprisingly, the non-profit no longer exists. Our board did its best, but we were never really prepared to succeed. We probably could have used the help of Boardsource, a Washington, DC based non-profit that “supports, trains, and educates more than 60,000 nonprofit board leaders from across the country each year.” You can’t just Google “how to be a non-profit board member” and pick it up. Boardsource provides a wide array of resources that help board members serve their organizations more effectively.
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I finally had to turn my heat on. I made it through October, but November got me. I like being comfortable, so I don’t worry about keeping the thermostat at 62 or buying energy efficient bulbs. When you don’t spend all that much on energy, it’s not worth putting a lot of effort into reducing your energy consumption. But for large companies and institutions, energy costs can become a huge expense–and that’s when investing in energy efficiency really becomes worthwhile. EnerNOC is a Boston, MA based company that wants “to make energy management as integral as accounting to the operation of every organization.” A few readers have landed jobs at EnerNOC recently, so I thought it would be worth a looking at a company that helps its clients “use energy more intelligently, pay less for it, and generate cash flow that benefits the bottom line through [a] complete suite of technology-enabled energy management solutions.”
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Every website goes down at some point. Even Facebook and Google have outages. The causes can range from a natural disaster like Hurricane Sandy to a mistake by an engineer to too many people trying to use the website at once. Downtime is expensive (except for startups with no revenue), and the most important way to manage downtime is to monitor it. Rigor is an Atlanta, GA based company that provides tools to monitor and improve performance for websites and apps. I use a site called Pingdom to monitor my uptime, and it’s free. For most web site owners, a free or cheap solution is good enough. But as a site gets bigger and faces more complex performance issues, the needs for monitoring and testing increase. That’s the market that Rigor serves.
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Two competing marketing campaigns that combined for more a billion dollars in ad spend just came to an end (and the result was maintenance of the status quo). Some would say that any money spent on advertising is wasted, but as someone who makes a living off of advertising, I disagree strongly. I’ll take a wager that the folks at Direct Agents are on my side. Direct Agents is a New York, NY based “digital marketing agency specializing in performance-based digital solutions including lead generation, email marketing, search engine marketing and Facebook advertising.” They must be doing a good job, as they’ve more than doubled their revenue since 2007 (to $34.3 million).
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One trend that I’ve noticed is that there are a lot of companies popping up that look like digital marketing agencies, but they don’t take on clients. Instead of building out Sales and Account Management teams, these companies focus on building income generating products for themselves. That’s exactly what Restoration Media does. They’re a Tustin, CA based company with a team of “marketers, designers, developers, and project managers” that “turn great ideas into successful brands.” The company made the Inc. 5000 this year with 63% three-year growth to $4 million in revenue. Those numbers aren’t as eye popping as some of the other companies that we featured from the list, but they’re still impressive.
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There is almost no better business model than selling subscriptions. You do the hard part of making the sale once, and then you reap the benefits for (hopefully) years to come. Most people think of subscriptions in terms of things like magazines, web sites, and gym memberships, but we’re quickly moving towards a world where many of our purchases are made on a subscription basis. I’ve already subscribed to paper towels and toilet paper on Amazon (though they’re sending them too often right now). Any product that we consume on a somewhat predictable basis should become a subscription. OrderGroove is a company that helps other businesses make that happen. They’re based in New York, NY, and they have built a platform that makes adding subscriptions to an already existing e-commerce platform very simple.
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I’m going to a wedding this weekend. I’ll wear the same black Bonobos suit that I wear to every wedding. All I have to think about is what tie to wear. I’d never even consider buying a new outfit for a wedding other than my own or one I’m in. But it’s not an uncommon thing for a lot of women to wear a different dress to every wedding they go to. That can get expensive, unless you choose to Rent The Runway. Rent The Runway is a New York, NY based “community designed to fill the needs of women who know and love high fashion, who want to look glamorous for all their nights out, and experiment with new brands without the anxiety of investing in piece after piece.” (Use this link to try it for $20 off.) The company was started by two women (Jenn and Jenny) who met at Harvard Business School, and it’s taken off since as the “Netflix for fashion.”
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Internship searching and e-mail go hand in hand. You’re sending out applications, requesting informational interviews, reaching out to your parents’ friends, asking people to look over your résumé, and doing all kinds of other networking stuff. It can get overwhelming. What if you had a tool that tracked your e-mail, sent it on a schedule, allowed you to use templates, and even told you when people read your message and what links they clicked in it? That’s exactly what ToutApp does, though the product was never really intended for job/internship seekers (if you want to give it a try for your internship search or anything else, be sure to use this link). It’s more tailored to people in sales, PR, marketing, or business development, but ToutApp is amazingly useful for anyone who wants to use e-mail more productively. ToutApp is based in San Francisco, CA, and they allow you to integrate with Gmail, Outlook, and even Salesforce, so you don’t have to completely change your workflow to take advantage of their features.
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The walk from my first apartment in Chicago to my gym used to take me by an office building that had a handful of below ground offices with windows at street level. Nearly every time I walked by, I would see the same guy sitting at his desk playing Solitaire on his computer. I eventually developed a sad story in my head about this guy’s life–his wife left him, he hates his job but has nowhere to go but his office, and Solitaire is his only joy in life. I’m sure it was wildly inaccurate, but I’ll never know. The office is now unoccupied, and my walk to the gym doesn’t go by there anymore anyway. But let’s be honest, everybody can enjoy a little mindless gaming. It’s not something that we’d want to do in full view of everyone else like this guy, but it’s a great way to kill some time or take a break. Arkadium is a New York, NY based company that develops “casual, mobile, social, and Windows 8 games.” If only the guy knew about all of his options beyond Windows Solitaire.
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Google is an absolutely amazing company. They’re working on everything from information organization to e-mail to self-driving cars, but from a financial standpoint they’re kind of a one trick pony. 96% of their revenue comes from advertising, and the majority of that comes from search advertising. It’s not really a problem–it just shows what an amazingly dominant business model search advertising is. Unfortunately for the rest of the market, Google owns most of the world’s search advertising inventory. Yahoo! comes in at a distant second. And then there’s adMarketplace, a New York, NY based company that “delivers data-driven performance to the Internet’s leading marketers through the only search syndication platform that adjusts bids by both keyword and traffic source.”
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I’m getting married in Chicago next year. It’s going to be a pretty big wedding, and Chicago is surprisingly short on non-hotel venues that can handle our numbers. With the help of our wedding planner we visited a bunch of venues and finally chose one that is going to be great. Then we had to do the same thing for the rehearsal dinner. The trouble is that it’s extremely hard to figure out which venues are possibilities. Had I know about Eventup, it would have been a lot easier to get an idea of what’s out there. They are a Santa Monica, CA based startup (with a sales office in Chicago, IL) that offers a “marketplace that connects people who are looking to find and book the perfect venue for their event with venue owners who are looking to rent out their space.” It’s surprising that there isn’t already an established player in this space, but Eventup seems ready to fill the void.
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It’s a great time to be a sports fan. The pennant races have already heated up in baseball, and football is here. If there’s ever a time to go to a live, outdoor sporting event, it has to be now while the weather is still beautiful. I usually go to StubHub for tickets, but I’ve been tempted to use a new site called Vivid Seats. They’re a Chicago, IL based company that aims to “to reinvent the ticket purchasing experience.” Beyond sports, they also offer tickets for concerts, theater, and more. While I’ve generally been happy with the StubHub experience in that I can get the tickets that I want for a good price, but the user interface is terrible and the add-on fees seem exorbitant. I haven’t had the chance to try Vivid Seats, but from what it sounds like, the offer a superior ticket buying experience and a total cost that “is almost always the lowest on the web.”
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One of the best things about living in a big city like Chicago is that there are seemingly limitless sports leagues. I’ve only played volleyball so far, but I keep telling myself that I’ll do softball, dodgeball, and maybe even basketball. For a recent grad, sports leagues are a great way to meet new people and get in an exercise routine as you start your life in the real world. The one problem that I run into is that many of the leagues are disorganized and have terrible websites that are hard to navigate and use. LeagueApps is a New York, NY and Washington, DC based company that solves this problem through their “digital management and marketing solution for local sports leagues, tournaments and events.” It’s essentially a sports league in a box (a digital one at that).
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I don’t wear jewelry. As a result, the thing that I’m most nervous about in terms of getting married is having to wear and be responsible for a ring. It’s going to be a big change, but maybe I’ll like it. Some people think that jewelry can be a source of positive energy. I’m not sure that I buy that, but it’s working for Alex and Ani. They’re a Cranston, RI based company that “offers eco-friendly, positive energy products that adorn the body, enlighten the mind, and empower the spirit.” It’s hard to disagree with those claims when they’ve led to 1,454% three-year growth and $17.4 million in revenue. What I really like about Alex and Ani is the focus on recycled materials and local manufacture. The jewelry business can carry a lot of social costs, and Alex and Ani does a great job of avoiding them.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
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Remember when you had to worry about whether a file or program was compatible with your computer’s operating system? These days most people do everything in the web browser, and that means that they can access the same functionality across a multitude of devices. The problem is that building a website for a 30 inch screen is very different from building for a 15 inch screen, and an 11 inch screen, and a 4 inch screen, and so on. Creating excellent user experiences for different platforms is really hard (ODOJ has a responsive design that should look great on any device, but it took a lot of work). Usablenet is a company that makes the process a lot easier. They’re based in New York, NY, and they offer “the leading technological platform for transforming and optimizing web content.” What does that mean? They ” ensure that [their] clients’ websites are as highly usable and functional on all mobile devices, apps, kiosks, and other constrained environments as they are when viewed on a desktop.”
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Experiences make for the best (and the worst marketing). All of those commercials about transporting Olympic athletes can do nothing to change my opinion after my experience with United last night. They strung me along with delays, their website failed repeatedly, and I spent an hour and a half on the phone to get a flight 24 hours later. There’s nothing like the live experience to shape your brand associations. That’s why Situation Interactive centered their business around it. They “are among the leaders in creating award-winning digital strategies for top entertainment and media brands worldwide.” Obviously the New York, NY (and Los Angeles, CA) based agency focuses on creating amazing experiences–and they tend to do it for clients who are way more exciting and way less likely to make you mad than an airline.
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I’m really tempted to start with a lawyer joke today, but I’m not looking for a lawsuit. I know that it can be hard to feel bad for lawyers, but they actually have it tough these days–especially the young ones. The job market has gotten so bad that elite law schools are hiring their own graduates on a large scale with the intent of fudging their after graduation employment rate. While the new grads are getting hit the hardest, the glut of lawyers on the market has an effect on the entire profession. Any lawyer who wants to stay employable needs to continue learning and improving. That’s where Lawline.com comes in. They’re a New York, NY based “provider of Online Continuing Legal Education courses for attorneys across the country.” Their subscriptions are many orders of magnitude cheaper than law school, so getting a positive ROI on education from Lawline.com seems like a sure thing.
Keep on Learning
Lawline.com has thousands of faculty members who have developed courses on a very wide range of topics. Their online CLE (Continuing Legal Education) programs not only allow lawyers to keep learning and get better at their jobs, but they also are sometimes required for lawyers who want to keep their licenses. What’s most interesting is that Lawline.com is that they give away their content for free. Lawyers only have to pay if they want to get credit for the courses they take. I love it when business see reality and don’t try to hold on to a dying business model (too bad lawyers often are the ones obstructing this kind of innovation). Even though Lawline.com is all about the law, you don’t have to be a lawyer to work for them. Their Internships page shows that they have opportunities in:
- Customer Support
- Accreditation
- Web Development
Lawline.com has done a nice job with their Careers site, and they really push their company culture (they even have a blog about it). It’s paying off as they were ranked 21st in Crain’s Best Places to Work in New York City. They don’t mention anything about whether the internships are paid, but if they follow the law…
Links to Help You Begin Your Research
What’s your favorite lawyer joke?
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I saw The Dark Knight Rises on Sunday. It was awesome. I only go to 2 or 3 movies a year, but I’d totally see this one again. Thankfully Christopher Nolan decided against having Batman in 3D (I absolutely hate 3D movies–they make my head hurt), and chose IMAX as a superior alternative. If I’m going to see it again, I might as well get the full IMAX experience. For those of you who don’t know, Wikipedia describes IMAX as “a motion picture film format and a set of cinema projection standards” that “has the capacity to record and display images of far greater size and resolution than conventional film systems.” IMAX is also the name of the company behind the technology. They’re based in Mississauga, Ontario, but they have some U.S. based jobs and internships, so I thought they were worth looking at.
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Forbes is calling for nominations for their list of The Best Websites For Your Career. Let’s put ODOJ/ODOI on top of the list. E-mail careerwebsites@forbes.com or tweet @JacquelynVSmith and tell them why One Day One Job/Internship belongs.
If you look through our archives, you’ll occasionally come across a company that is radically different from when we covered them. If a business can’t rapidly adapt to a changing market, they’re probably going to end up dead (there are a few of those in our archives too). That’s why I’m fascinated by companies that are able to successfully reinvent themselves. Jellyvision is an awesome example. They started out creating children’s films as Learn Television, but they quickly became frustrated by the passivity of a one-way medium, so they moved into interactive software. They released a few titles before landing on a blockbuster called You Don’t Know Jack. You’ve probably played it or heard of it considering that it’s sold more than 4.5 million units. Jellyvision, which is based in Chicago, IL, is still in the games business (Jellyvision Games), but they also decided to share their ability in “employing interactivity to communicate complex subjects” through work as a marketing agency called Jellyvision Labs.
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I love having a car. I’m actually surprised at how easy it is to live in a city the size of Chicago with one, but it does come with headaches. Parking has been a nightmare lately because of street work, and there was the time someone pooped in our car’s door handle (I wish I was making this up). While you could use Zipcar or even Uber to get around, the best situation is to have a friend who will let you borrow his or her car whenever you want. But what if your friends are carless or, even worse, you have no friends? That’s where Wheelz comes in. The San Francisco, CA based company (sorry, I know that’s 3 this week) is the AirBnB for cars. Basically it’s peer-to-peer car sharing/renting.
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One day I aspire to have so much money that I don’t know where it all is. I’m not talking about having random $20 bills in some of my pants pockets–I mean having all kinds of financial accounts all over the place. It’s a problem that we all want to have–and, yes, it can be a problem. It’s hard to manage your money and allocate your investments properly when you don’t have a grasp of where it all is. ByAllAccounts is a Woburn, MA company that has developed a technology solution that can aggregate “account data from virtually any online financial source.” That means that they’re able to “provide transaction level detail, data quality, and custodian coverage specifically required for professional wealth managers and financial advisors.” ByAllAccounts isn’t magic–it can’t find every account that a person has–but once you link accounts in, it’s able to keep pulling in data to provide a continuous feed of the activity across all accounts.
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Have you tried our new internship search engine? Access thousands of company profiles and millions of jobs and internships sorted by relevance.
One of my favorite parts of running this business is the online marketing. There’s something really exciting about coming up with new and better ways to reach more people. I came in knowing nothing about the topic, and I learned it all on the fly–there are essentially no barriers to entry for a college student who wants to get into the field (which is what I basically was 5 years ago). If you want to get into the field, start reading and then start doing (e-mail me at willy@onedayonejob.com if you want more direction on that). While I’m not sure it’s the resource I’d recommend to get started with, eMarketer is a fantastic place to start digging deep into the field. They’re a New York, NY based company that “publishes data, analysis and insights on digital marketing, media and commerce.” They’ve been doing it for more than 10 years, and in that time a lot of big names (Google, MTV, and GM to name a few) have come to trust them as a key resource for the most up to date information.
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Yesterday I came across Inc. Magazine’s 30 Under 30 list of America’s Coolest Young Entrepreneurs. Apparently I wasn’t cool enough this year, but I’ll leave my hard feelings aside because this list is an amazing source for interesting companies with exciting internships. While the list certainly skews towards tech, my favorite from the list is as old school as you can get. It’s a fungus startup–mushrooms to be exact. Most people stick to store bought mushrooms because eating some mushroom that you found growing in your yard could be deadly (or psychedelic), but store bought mushrooms often leave something to be desired–especially when they get slimy. Back to the Roots is an Oakland, CA based company that allows you to enjoy the freshly picked mushroom experience with a product that you can buy in a supermarket.
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My dad always tells people that he loves shopping malls because they are full of people who aren’t doing the things that he wants to do (namely fishing). My views aren’t quite so negative, but when I do visit a mall, my goal is to be in and out as quickly as possible. Luckily for General Growth Properties there are millions of people for whom malls are a destination. GGP is a Chicago, IL based real estate trust that owns and operates shopping centers across the U.S. Some of their most notable properties include: Ala Moana Center (Honolulu), Tysons Galleria (D.C.), Glendale Galleria (Los Angeles), and Water Tower Place (Chicago). That’s just the tip of the iceberg though–General Growth Properties owns more than 135 mall properties that combine for more than 140 million square feet of space.
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Getting “premium channels” was the ultimate status symbol when I was a kid. Luckily, I had the parents who cut the cable for a few years. When we did get cable back, somehow the cable company accidentally added HBO, Cinemax, and Showtime. Maybe it was some promotion, but I am 100% certain that my Dad would have canceled the whole thing again if he saw a charge for them on the bill. Back then it was all about the movies on those channels, but original programming (and its lack of commercials) has become a bigger and bigger reason for people’s continued willingness to pay for the premiums. Showtime is based in New York, NY and has been around since 1976. It will be interesting to see how their business changes as people continue to consume more media over the Internet and less over traditional tv channels.
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