I’m not much of a gamer, but occasionally I get wrapped up in a mindless iPhone game. It starts as a little diversion while waiting for something, and before I know it, I’m staying up past my bedtime playing. The addiction usually lasts a few weeks, and then I forget about it and get my life back… until I discover a new game. I haven’t tried any games from Pocket Gems, and I don’t intend to… I never intend to. They are a San Francisco, CA based company that “develops free-to-play mobile games that are ridiculously fun.” While their games may be pretty simple, Pocket Gems takes them very seriously. That’s why their dual mission is to “build the world’s best mobile engineering team” and “become a global leader in the mobile entertainment industry.”
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About a year ago I woke up to a loud chirp. It wasn’t a bird (though we did have two birds fly down our chimney in two days around the same time). It was the smoke alarm. This wasn’t the “OH MY GOD THE HOUSE IS ON FIRE” alarm. It was the “let’s wake you up in the middle of the night so that you can change the battery” alarm. I ignored it… until it went off again five minutes later… and again… and again. So I’m in my underwear standing on a chair trying to disable this thing. It’s 3 AM and the smoke alarm is just out of my reach. I am at the point where I’ll do anything to go back to sleep, and there’s a baseball bat in the nearby closet…. and then I’m finally able to disable the alarm. I understand that smoke alarms with dead batteries can’t save lives, but there has to be a better way (especially considering that climbing on a chair when you’re sleep-deprived is pretty dangerous). Nest agrees. They’re a Palo Alto, CA based company that “takes the unloved products in your home and makes simple, beautiful, thoughtful things.” Their first product was a thermostat, and now they’ve just announced a smoke and carbon monoxide alarm.
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A couple months ago I was raving to you about our web host WP Engine. While I’m still generally happy with them, they had a pretty big screw up a couple weeks ago. I worked with their support team, and we were able to find a resolution (though it took much longer than I would have hoped). All of the communications ran through Zendesk, which is “beautifully simple customer service software.” It’s basically a platform for managing all of the back and forth that is typically a part of delivering good customer service. Zendesk is based in San Francisco, CA, though they were originally founded in Copenhagen, Denmark in 2007 (they made the move in 2009).
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There are a few kids who I knew growing up that ended up playing professional sports. For one it was destiny. His dad was a pretty good MLB player whose cousins played in the NFL. Despite the pedigree and signing an NFL contract, I don’t think my friend ever got in a game. Another kid (with a crazy intense dad who got banned from coaching in at least one local league) played a few years of minor league baseball. However, the most successful pro athlete that I knew growing up was a kid who I never would have expected to make it. He never struck me as super athletic, but he ended up being extremely good at lacrosse. In fact, he has already won a Major League Lacrosse Championship and made an All Star Team. It may not be one of the four major sports leagues, but it’s a serious league with serious growth potential (lacrosse keeps getting more popular). While the league is headquartered in Brighton, MA, it has teams in Boston, MA; Charlotte, NC; Annapolis, MD; Denver, CO; Hamilton, ON; Hempstead, NY; Columbus, OH; and Rochester, NY.
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E-mail continues to be one of the most underrated marketing channels. Google’s launch of the Gmail Promotions Tab was definitely a scary development, but the inbox is still the most reliable place to reach people who have given you permission to communicate with them. The latest trend in e-mail marketing is personalization. That means that e-mail providers are entering the big data space. One example is Movable Ink. They’re based in New York, NY, and they want to make e-mail marketing just as agile as other online marketing channels. That means turning e-mails into “containers for live content that adapt to when, where, and how recipients open and interact with messages.”
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When I was a kid I always wanted to be in the Burger King Kids Club, but my parents would never take me to Burger King… so that didn’t really work out. There’s something about the words “kids club”–it sounds exclusive, yet inviting when you’re in your single digits. Apparently the words are working for New York Kids Club, which is a New York, NY based company that offers the city’s “premier children enrichment center renowned for an exemplary preschool program and creative and innovative kids classes, day camps, birthday celebrations, and special events!” They may be towards the bottom of this year’s Inc. 5000, but they still saw 56% three-year growth to $12.5 million in revenue.
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As I’ve spent more time with the annual Inc. 5000 lists, I’ve noticed quite a few trends. Some carry on from year to year (companies that land government contracts grow really fast), while others are more fleeting. One trend that is continuing to gain strength is the growth in the advertising industry-especially for companies that focus on data and optimization. Videology is a perfect example. They’re a Baltimore, MD based company that has developed “a video advertising technology that works across all video screens to connect brands with those consumers they most want to reach” (“all screens” is definitely a buzzword/trend now). This platform has led the company to #136 on the Inc. list with 2,727% three-year growth and $137.5 million in revenue. Four-digit growth is so much more impressive when it leads eight and nine-digit revenue.
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There are two kinds of entry level jobs. There are the professional track positions that are typically targeted towards recent college grads (what we try to cover on ODOJ), and the jobs that have very minimal education and experience requirements. Both types are extremely important to our economy because they enable people to learn how to make a living, and both seem to be getting rarer. Today many of the best job opportunities in that second category are in the food service industry. That’s why FareStart is focused on them. They are a Seattle, WA based non-profit that “transforms lives by empowering homeless and disadvantaged men, women, and families to achieve self-sufficiency through life skills, job training and employment in the food service industry.”
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I never went on a study abroad trip while I was in school, so I figured that I had missed the boat. Little did I know that there are educational travel opportunities for people of all ages. Now probably wouldn’t be a great time for me (new wife, new puppy, new apartment), but maybe it would make sense later in life. If I do end up doing an educational travel adventure, I’ll definitely take a look at Road Scholar. They are a Boston, MA based non-profit that “offers 5,500 educational tours in all 50 states and 150 countries.” The organization was founded as Elderhostel in 1975 “to provide people over the age of 60 with low-cost educational and cultural programs,” but they seem to have committed to the Road Scholar branding as of late. My guess is that the word “elder” wasn’t helping them out in terms of getting people to sign up for their programming.
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When I proposed to Amy, I had no doubt that she was going to say yes–even if I did it with a Ring Pop. Still, I thought it was only right to follow tradition and plunk down a bunch of money on a diamond. While some people see such an expenditure as wasteful, others just don’t like what a diamond means. They want a more socially conscious option. The good new for those people is that ethically produced diamonds do exist, and Brilliant Earth is a company that is hoping to make them the norm. Brilliant Earth is based in San Francisco, CA, and they are “the leading supplier of conflict free diamond jewelry.” It all started with two Stanford students, one of whom was about to get engaged. She wanted a ring that represented her values but was still something that she wanted to wear for the rest of her life. She and her fiancé struggled to find what they were looking for, and as a result Brilliant Earth was started to make the process easier for other couples looking for the same thing.
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One of the best parts about having a significant other is discovering embarrassing moments from his or her past. While my greatest find is the Cosmo cover with my wife’s 4 year old, lipstick smeared face and the headline “How to Attract Men Like Crazy,” a close runner up is the recruiting video that she sent to college volleyball coaches. Her mom shot it with the family camcorder, and it starts with a cheesy opening like “Hi, my name is Amy Gordon, and I want to play volleyball for your team (thumbs up).” It’s priceless, though I shouldn’t make fun considering that this video helped her get recruited to Cornell’s volleyball team–and that’s how we met. College sports recruiting has come a long way, and now most of it happens online. National Collegiate Scouting Association is a Chicago, IL based company that “was founded in 2000 to help student athletes and their families navigate the cutthroat, competitive, and often confusing world of college recruiting.” While they may sound like a non-profit, NCSA is a for-profit business that has seen tremendous growth over the last decade.
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I’ve suffered through many meals where I’ve convinced myself that I could run the restaurant better than the current management–even if I was blindfolded and had my arms tied behind my back. There are probably a few cases where that’s true, but for the most part regular people with no industry experience have no business running restaurants (just watch Kitchen Nightmares if you’re not convinced). The truth is that running a profitable restaurant is a huge accomplishment. The Culinary Edge is a San Francisco, CA based consulting firm that specializes in helping restaurants and other food-related businesses strengthen their brands, extend their reach, and increase their profitability. While it would be nice if they did work for small mom and pop type restaurants, the reality is that this kind of consulting is geared towards much bigger clients.
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Yesterday we looked at Yoga Alliance and how they’re helping the field of yoga grow from a cultural curiosity to a mainstream activity that millions of Americans participate in. Yoga is a perfect example of how we can take traditions from other cultures and integrate them into our lives to improve our health. The problem is that for every tradition that will actually make you healthier, there are probably a few that have little or no benefit (or even a negative effect). ALOHA is a New York, NY based startup that “combines traditional wisdom from diverse cultures across the globe with the latest scientific research and collaborates with the world’s most esteemed experts and health gurus to develop innovative products and inspiring content.” They’ll help you discover new ways to live a healthier, more enjoyable life–and you won’t have to worry that you’re wasting time with something that is scientifically unproven.
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It used to be that airlines were the only businesses that I could earn rewards with, but as many markets have become more competitive, companies from all kinds of industries have jumped on the bandwagon. While offering great products and services at reasonable prices should be enough to keep customers, many companies aren’t able to do that–so they offer rewards instead. The problem is that managing a rewards program has nothing to do with running most business. That’s where Destination Rewards steps in. They’re a Boca Raton, FL (and Plymouth, MI) based company that creates and manages “web-based customized rewards programs.” Destination Rewards does all of the heavy lifting, and their clients can just plug and play.
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Everybody hates bills, but people especially hate bills that take extra work to pay. Writing a check, filling out a form, addressing an envelope, and affixing a stamp is almost worse than the financial hit from paying the bill (at least it is in my book). Convenient bill paying not only helps consumers, but it also helps companies collect on bills faster. Billtrust is a Hamilton, NJ based company that has “developed state-of-the-art products and services designed to simplify the billing process.” Whether it’s business to business billing or business to consumer billing, Billtrust offers solutions that save all parties time and money.
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Yesterday we looked at Institute for Educational Leadership, one of a seemingly endless number of non-profits devoted to improving educational outcomes. Education seems to be one of the most worthy and, as a result, pursued causes, but I think poverty reduction has to come in number one. Project Concern International is a San Diego, CA based international development non-profit that works to “prevent disease, improve community health and promote sustainable development worldwide.” The core idea behind PCI is that they identify areas with the greatest need and then deliver help in a way that can have lasting community impact.
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Being “domestic” isn’t something that a lot of young people aim for these days. The word often denotes a negative connotation, which is why you might find it odd that a career-minded woman who used to work at Google has made a made a name for herself by embracing domesticity. Brit Morin is often called “Silicon Valley’s Martha Stewart,” and she just raised more than $6 million live up to that comparison. Brit is the founder of Brit + Co., a San Francisco, CA based “online platform and e-commerce company that inspires and enables the digital generation to make.” Domestic skills are important, and Brit + Co. is bringing them back in style with the power of the web.
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There are certain “brands” that I follow on Facebook that could be in my feed constantly, and I wouldn’t get annoyed. There’s my dog breeder, my favorite fishing lodge, and Bonobos. They don’t really need to advertise to me–they just need to keep posting content. But most brands are going to have to be smart about how they reach me; otherwise, I’ll ignore them. How can they be smart? By using the data they have on me to deliver perfectly targeted ads. GraphScience is a company that helps brands do this. They are based in Palo Alto, CA, and they “leverage the social graph to generate revenue and optimize marketing spend on Facebook.” I will never get as excited about an ad as I will about a video of my soon to be puppy, but I know that brands can do better than what they’re doing now.
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You’ve been scolded to “get tested” by television advertisements, health teachers, random people on your college campus, and maybe even your doctor. While they’re all making assumptions about your personal life that may not necessarily be true, it’s sound advice for the large majority of people. Unfortunately, getting tested for STDs isn’t something that the average person looks forward to, and the whole thing only gets more awkward when the results come in. What is one supposed to do with the results? I’m pretty sure I knew a guy in college who posted his test results on his bedroom door, but most people aren’t quite that forward. Qpid.me is a Los Angeles, CA based company that “makes having ‘the conversation’ about STD status easier.” They do this by giving people easy online access to their verified STD test results with the option of sharing them privately. You can see what that looks like by visiting the company’s founder’s test results.
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If there’s a time to get out and enjoy your city’s parks, it’s right now. The weather is beautiful, everything is in bloom, and most people will be in a good mood as they enjoy the first few weeks of great weather. While a nice park is great on its own, it can be even better with some top notch programming to bring the community together. City Parks Foundation is a New York, NY based non-profit that creates “programs in parks throughout all five boroughs of New York City.” They got their start in 1989, and since then they’ve been enriching and connecting “New Yorkers through free and accessible arts, sports, education and community-building initiatives.”
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I’m always looking for an adventure… as long as it includes fly fishing. Having a hobby that takes me to all kinds of interesting places is awesome, but I realize that many people get their excitement from trying something new. If that sounds like you, take a look at ZOZI. They’re based in San Francisco, CA, and they want “to make everyone’s passions accessible, and most importantly, help you discover new ones.” Whether you’re looking for a better way to spend a weekend without leaving town or you want to travel across the world to get an adrenaline rush, ZOZI offers a ton of options at amazing prices. And if that’s enough, they’ll also give you a deal on some of the gear that you might need for your experience.
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The Internet is essentially endless in terms of opportunities to find cool and interesting stuff, yet I often find myself visiting the same sites repeatedly. There is no excuse to be bored when you’re surfing the web, but it happens to all of us. Discovery still isn’t easy as it should be, and that’s why “curation” has been a big buzzword in the startup world over the past few years. Fancy “is the place to discover, collect and buy from a crowd-curated catalog of amazing goods, wonderful places and great stores.” They’re based in New York, NY, and when you land on the home page you might think that they’re just a blog, but they’re actually a company with more than $40 million in venture capital funding.
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One of my favorite episodes of The Office is when Michael Scott tells his employees to pack a swimsuit for a leadership training trip, and then takes them on a “booze cruise” on Lake Wallenpaupack in January. The staff are obviously pissed at Michael, but for the most part end up having a good time. I’ve been on a few evening cruises, and I’ve always had a great time. I guess that is why Entertainment Cruises is doing so well. They’re a company with “26 vessels serving eight cities with six unique cruise products.” Entertainment Cruises’ offerings range from fine dining and dancing to speedboat tours, with a lot in between. They currently operate fleets in Baltimore, Boston, Chicago, New Jersey, New York, Norfolk, Philadelphia, and Washington DC.
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Button down shirts never fit me properly. I’m only 6’3, but I end up needing an XXL from many brands to get close to the right length (otherwise raising my arms turns the shirt into a belly shirt–and don’t get me started on sleeve length). The problem is that XXL shirts are made for 300 pound dudes, and though I’m by no means thin, I’m not built like that. I made the same exact complaint a few years ago when I wrote about Proper Cloth, but I still haven’t purchased a custom shirt. Maybe Trumaker will change that. They’re a San Francisco, CA based e-commerce and men’s fashion upstart that makes “it easy to get shirts made just for you.” Though Trumaker is positioning itself as an e-commerce company, they’re also using in-person “Outfitters” to get measurements and show off fabrics.
Be Tru
Right now it seems that Trumaker is only operating in San Francisco and Los Angeles, but I’m sure expansion will move quickly. When all you need is sales people to launch a new location, you can move pretty fast. Once a customer meets with the Outfitter, the rest happens over the web. You can shop online like you would on any other site, and they’ll send you shirts that are made for your dimensions. One thing I really like about Trumaker is that they’re not just making dress shirts–they’re offering more casual wear with great plaids and other patterns. There aren’t any prices posted on the Trumaker site, but they say that they “are comparable to similar high-quality, off-the-rack shirts.” This a business with a ton of potential, so if you want to get in on it take a look at Trumaker’s Internships page. Right now they’re hiring an Apparel & E-commerce Intern. They don’t say whether the position is paid, but it looks like a really cool opportunity. You might also want to take a look at their Outfitter positions as an internship alternative.
Links to Help You Begin Your Research
Have you ever bought a custom shirt?
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Lately it seems like we’ve looking at companies with previously trendy business models. We did the subscription gift box (Glossybox), the flash sale site (Rue La La), and now we’re doing the daily e-mail (obviously my favorite model). What usually happens when a business model gets hot is that a ton of copycats come along and quickly oversaturate the market. Most of them eventually fail, and people see that as evidence that the original business model was unsustainable. It’s really just that most people who copy other business aren’t very good at running businesses. PureWow is a lot like DailyCandy or even Thrillist (they even have the same backers), but they’ve chosen a distinctly different market. The New York, NY based company realized that most women-focused online content was made for the under 30 crowd, so they decided to change that.
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I first learned about the “subscription gift box” when I profiled Birchbox in mid-2011. Since then the subscription business model has gained a ton of momentum with companies like Beachmint and Quarterly offering different takes on a similar idea. Glossybox is pretty much the same take on the same idea. They’re a New York, NY based company that offers subscription boxes with “exclusive cosmetic samples and perfume samples from the best makeup brands online.” The company is a Rocket Internet venture, which means that the Samwers are behind it. They are brothers who have a reputation for cloning American startups and bringing them to International markets at an insane pace (just look at Rocket Internet’s portfolio companies to get an idea of the scale on which they operate). Glossybox has been around for just about 2 years, and they’ve already raised more than $70 million and shipped more than 2 million boxes.
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Cancer is a scary word, and it’s at its scariest when we’re talking about kids. It would be nice if kids didn’t even have to know what cancer is, but every year in the U.S. about 10,000 kids under the age of 15 will be diagnosed with cancer. About 1,500 will end up dying from the disease. Pablo Thrailkill Castelaz was one of the kids who didn’t make it. He died just days after his sixth birthday in 2009 after a “valiant yearlong battle with bilateral Wilms Tumor, a rare form of childhood cancer.” In his memory The Pablove Foundation was formed. It’s a Los Angeles, CA based non-profit that is “fighting childhood cancer with love.”
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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Before I discovered Bonobos, I used to actually buy clothes in retail stores. I guess you could say my style was preppy (and probably still is) considering the fact that I haven’t owned a pair of jeans since 7th grade. Back when I was still buying clothes in stores, J. Crew was the definition of preppy (barring Brooks Brothers of course), so that’s where I shopped. They seem to be making their image more “hipster” these days, but I’ll guess that’s based more on a change in fashion than a change in their target demographics. Anyway, J. Crew is a New York, NY based company that started with a catalog in 1983 and opened their first store in 1989. They’ve grown into an amazingly recognizable brand, and recently they’ve started growing another brand called Madewell.
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Yesterday in our post about A+E Networks I told you about all of my favorite reality tv shows. A lot of them are pretty embarrassing, but I have no qualms about telling people I watch Top Chef. It’s a great show (sidenote: I swear I saw Beverly Kim from last season at Whole Foods yesterday). This week was the start of a two episode “Restaurant Wars.” The rules change from season to season, but typically the cheftestants have to come up with a restaurant concept and build it from scratch in just a few days. Everything gets supplied by sponsors, but if that wasn’t the case they might want to check out The WEBstaurant Store. They’re a Lancaster, PA based company that offers an “innovative, easy-to-use website to meet the purchasing needs of food service professionals throughout the United States and Canada.”
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