About a year ago I woke up to a loud chirp. It wasn’t a bird (though we did have two birds fly down our chimney in two days around the same time). It was the smoke alarm. This wasn’t the “OH MY GOD THE HOUSE IS ON FIRE” alarm. It was the “let’s wake you up in the middle of the night so that you can change the battery” alarm. I ignored it… until it went off again five minutes later… and again… and again. So I’m in my underwear standing on a chair trying to disable this thing. It’s 3 AM and the smoke alarm is just out of my reach. I am at the point where I’ll do anything to go back to sleep, and there’s a baseball bat in the nearby closet…. and then I’m finally able to disable the alarm. I understand that smoke alarms with dead batteries can’t save lives, but there has to be a better way (especially considering that climbing on a chair when you’re sleep-deprived is pretty dangerous). Nest agrees. They’re a Palo Alto, CA based company that “takes the unloved products in your home and makes simple, beautiful, thoughtful things.” Their first product was a thermostat, and now they’ve just announced a smoke and carbon monoxide alarm.
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I drink a lot of water. Even the best restaurant servers struggle to keep my glass filled. But if I don’t have water in front of me, I don’t drink it. In college I would refill Smartwater bottles with tap water and take them to class (that’s the real smart water), but at some point the good habit ended and I’ve reverted back to drinking very little water on some days and gallons on other days. Maybe a good bottle would get me back on track. That’s exactly what S’well offers. They’re a New York, NY based company that sells bottles “crafted composed of non-leaching and non-toxic 18/8 stainless steel, that keeps your drinks cold for 24 hours and hot for 12.”
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When social media started picking up steam as an essential business tool, it was mostly tech brands that were investing in it. They the huge national brands started tweeting, Facebooking, and Instagramming. Now it’s time for the local brands to jump on the bandwagon. Social Media Beast is a Chicago, IL based agency that is helping some of Chicago’s most notable brands do social right. Much of the cost in hiring a full-time social media person are centered around training and managing the individual. Why would a small business waste resources doing that when they can just hire an agency like Social Media Beast?
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A couple months ago I was raving to you about our web host WP Engine. While I’m still generally happy with them, they had a pretty big screw up a couple weeks ago. I worked with their support team, and we were able to find a resolution (though it took much longer than I would have hoped). All of the communications ran through Zendesk, which is “beautifully simple customer service software.” It’s basically a platform for managing all of the back and forth that is typically a part of delivering good customer service. Zendesk is based in San Francisco, CA, though they were originally founded in Copenhagen, Denmark in 2007 (they made the move in 2009).
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There are a few kids who I knew growing up that ended up playing professional sports. For one it was destiny. His dad was a pretty good MLB player whose cousins played in the NFL. Despite the pedigree and signing an NFL contract, I don’t think my friend ever got in a game. Another kid (with a crazy intense dad who got banned from coaching in at least one local league) played a few years of minor league baseball. However, the most successful pro athlete that I knew growing up was a kid who I never would have expected to make it. He never struck me as super athletic, but he ended up being extremely good at lacrosse. In fact, he has already won a Major League Lacrosse Championship and made an All Star Team. It may not be one of the four major sports leagues, but it’s a serious league with serious growth potential (lacrosse keeps getting more popular). While the league is headquartered in Brighton, MA, it has teams in Boston, MA; Charlotte, NC; Annapolis, MD; Denver, CO; Hamilton, ON; Hempstead, NY; Columbus, OH; and Rochester, NY.
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I like skiing (even if I’ve only done it twice), but I like fishing, volleyball, walking my dog, and staying out of the hospital more. I can’t get over the fear that I’ll injure myself skiing and keep myself from doing all of the things that I truly love to do. I’m sure for a lot of skiers, they have the opposite apprehension (like my buddy Jason who used a ski trip to describe Quality Events in our Job Search Prep course). The only other bad thing about skiing is that once you get over the fear of injury, you have to get over the price of lift tickets. Or you did. Liftopia is a San Francisco, CA based company that aims to “help skiers and snowboarders get out on the slopes more often, and help alpine resorts generate incremental revenue.”
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I despise administrative tasks that can’t be done online. It’s embarrassing to admit, but I still haven’t registered to vote in Illinois because I have to fill out actual paperwork and mail it in. I’m just happy that I’m in a line of work where nearly everything can be done online. I’m not sure what I’d do if I was in a business like real estate where back and forth paperwork is a necessity. Actually, I’d probably use dotloop. They are a Cincinnati, OH based company that has “completely streamlined the buying and selling process for real estate in a way that works so well, it’s driving a movement tagged by the press as ‘Revolutionomics.'” It’s nice to see a real estate focused startup that isn’t just another marketing/lead generation platform.
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What do hipsters love? Brooklyn and things with suggested prices/contributions (you can feel like a full paying customer without being a full paying customer). They also like artsy stuff. I have to imagine that the Brooklyn Museum is a hipster’s paradise, but then again it’s probably paradise for a lot of people considering that it’s “one of the oldest and largest art museums in the country.” They have more than half a million square feet of space and an amazing group of collections “that range from the ancient to the contemporary and encompass virtually all the world’s principal cultures.”
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The technology of the 90s and early 2000s was durable. Most devices were built like tanks because a few extra ounces (or pounds) here and there don’t really matter when many of the components are already so heavy. Today size and weight are main selling points for most types of electronics. The only problem is that today’s devices seem far more susceptible to breaking. It’s a tradeoff, but it sucks to be on the losing end when you drop your three-day old $600 phone on the grass and the screen shatters. Manufacturers and third parties have started offering all kinds of repair services, but they’re still expensive. Why can’t you just do it yourself?
With the help of iFixit you can. They are a San Luis Obispo, CA based company that wants “to show the world how to fix every thing.” They seem to be having some success with that, as they landed on the Inc. 5000 with 223% three-year growth to $9.8 million in revenue.
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Whenever Amy and I enter volleyball tournaments, I end up pushing myself too far (it doesn’t help that the tournaments always end up being on 95 degree days). In past tournaments I have burned the arches of my feet on the sand, nearly thrown up in the middle of a match, and collapsed on to my bed convulsing as muscle cramps moved from muscle to muscle. Each of the three situations was preventable, and the latter two were all about hydration and nutrition. Water isn’t enough some days. I’m not a big fan of sugary sports drinks, and coconut water hasn’t seemed to do the trick. Maybe I’ll try Nuun. They’re a Seattle, WA based company that “was the first to separate electrolyte replacement from carbohydrates.” Their flagship product is a “simple, self-dissolving, sugar-free electrolyte tab” that you can pop in a bottle of water before, during, or after intense physical activity.
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When I was a freshman at Cornell, my dorm had these awesome vending machines from Cornell Dining. Instead of soda, candy bars, and chips, you could get apples (grown on campus), milk (from cows that live on campus), and sandwiches. We had the other kind of vending machines too, but who wants to eat a candy bar when you can get a fresh apple? Ok, maybe that’s not the right question to ask, but vending machine food is usually the lowest common denominator. It may offer a quick fix to your hunger problem, but it’s not really a solution. HUMAN Healthy Vending is changing that. They’re a Los Angeles, CA based company whose “1,000 state-of-the-art machines serve healthy items to thousands of people everyday in 40 States, Canada, and Puerto Rico.” Maybe I was wrong about people wanting candy bars instead of apples considering that HUMAN Healthy Vending landed at #168 on the Inc. 5000 with 2,378% three-year growth to %9.2 million in annual revenue.
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On Tuesday we talked about DataXu and how they’re helping advertisers make the most of their advertising budgets by crunching tons of data. Unsurprisingly, publishers want in on the optimization action too. I’ve seen firsthand how a few tweaks to an advertising setup can have momentous impact overnight. While Altitude Digital doesn’t take a big data approach like DataXu, the Denver, CO based company does “empower publishers to effectively monetize and optimize their online display, video and mobile inventory.” Doing that well has landed them at #54 on the Inc. 5000 with 5,162% three-year growth to $11.4 million in annual revenue.
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I’ve mentioned before that I love watching Million Dollar Listing on Bravo. In the latest episode, one of the realtors is working with an extremely “motivated” couple who are itching to burn a few million dollars on a house, yet the agent can’t find anything on the market that meets their specifications. This is the kind of problem that agents want (the agent ends up finding them a house and getting the commission). Non-serious buyers and sellers can cost agents a ton of money, so any way to figure out which clients are ready to act is extremely valuable. That’s exactly what Zurple offers. They’re a Carlsbad, CA based company that builds software focused “on one thing — starting conversations between Realtors and leads that culminate in closed transactions.” They came in at #33 on the Inc. 5000 with 7,112% three-year growth to $7.7 million in annual revenue.
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I try to avoid going to the doctor at all costs. While I’m not one of those people who constantly self-diagnoses via WebMD, I do try to use the Internet to inform my decision on whether an office visit is necessary (it usually isn’t). Most younger people are like me, they turn to the web first when they have a health issue. Patient Conversation Media is a company that aims to be found when people make those initial searches. They are based in Austin, TX, and they publish “doctor-reviewed health-related content online for consumers” and use that influx of traffic to connect “patients to [their] network of physicians and other health care providers.” Patient Conversation Media came it at #22 on the Inc. 5000 with 8,782% three-year growth to $9.8 million in annual revenue.
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Amy and I have been in our new place for just over a month now. We love it, mostly because our landlord allowed us to get a puppy (but the neighborhood, deck, and everything else are pretty awesome too). We did a lot of looking on Zillow, Redfin, and other sites, but they all offered pretty disappointing experiences (lots of junk listings and hard to use interfaces). We eventually ended up using a real estate agent, and she found the rental for us. I was the first person to say that real estate agents were being made obsolete by websites, but my recent experience proved me wrong. Still, the web keeps becoming a better and better tool to find a place to live. Lovely is a San Francisco, CA based startup that is playing a role in the progress. They know “how painful it can be to rent an apartment and think it should be faster, easier, and more transparent.”
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While yesterday’s organization’s name was a play on Rhodes Scholar, Road Scholar has no affiliation with The University of Oxford. Today’s company does. The Oxford University Press is not only a department of the University, but it is also “the world’s largest university press with the widest global presence.” You can trace its origins all the way back to 1478; however, their U.S. presence only dates to 1896. Oxford University Press now has two offices stateside–one in New York, NY, and the other in Cary, NC (there other offices all around the world). They both play a big part in furthering “the University’s objective of excellence in research, scholarship, and education by publishing worldwide.”
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I love meat. I even got an A+ in the Meat Science course that I took in college (it wasn’t nearly as easy as it sounds). In my opinion, animal protein gets an unfairly bad rap for being unhealthy. I went on a diet of mostly high-fat meat and vegetables before my wedding, and lost forty pounds–there’s no way that I’m not healthier because of that. However, there are plenty of people who feel that animal-based diets have significantly negative health and environmental repercussions. Many of them would like to be able to enjoy meat, but can’t because of what they know, think, or feel. Beyond Meat is going to change that… kind of. They are a Manhattan Beach, CA (headquarters) and Columbia, MO (plant) based company that is “focused on perfectly replacing animal protein with plant protein where doing so creates nutritional value at lower cost.” I’d rather just eat a nice steak, but all the veggie burgers and seitan ribs are proof enough that there’s a market for this kind of stuff.
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Nearly every Internet business needs to either buy or sell traffic to make a profit. Companies like Google and Facebook are the ultimate traffic sellers, while companies like Amazon, Expedia, and GEICO are massive traffic buyers. (There are some companies like Ask.com that do both and play the arbitrage game.) Companies on both sides of the transaction are always looking for a new edge. For traffic buyers, they want cheaper, higher quality clicks. For the sellers, it’s all about finding new ways to get users to click. Taboola is a New York, NY based company that serves both parties quite well. Put not all that simply, “publishers, marketers, and agencies leverage Taboola to retain users on their site, monetize their traffic and distribute their content to drive high quality audiences.” Taboola’s tagline is “content you may like.” I find that interesting, because the average Internet user won’t ever realize that he or she is interacting with Taboola.
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When I was growing up, I was anything but a youth against establishment. My school had a dress code, and I’m not sure that I ever violated it (ok, I may have forgotten to wear a belt once or twice). Even outside of school, I wore the same khaki pants that I had to wear at school (but with sneakers and a t-shirt of course)–I think I outgrew my last pair of jeans in 7th grade. It shouldn’t be a surprise that I’ve never owned anything from Volcom. In case you’re not familiar with the brand, they’re a San Clemente, CA based “designer, marketer and distributor of premium quality young men’s and young women’s clothing, accessories and related products.” The company was founded in 1991, and came out of Orange County boardsports culture.
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When I proposed to Amy, I had no doubt that she was going to say yes–even if I did it with a Ring Pop. Still, I thought it was only right to follow tradition and plunk down a bunch of money on a diamond. While some people see such an expenditure as wasteful, others just don’t like what a diamond means. They want a more socially conscious option. The good new for those people is that ethically produced diamonds do exist, and Brilliant Earth is a company that is hoping to make them the norm. Brilliant Earth is based in San Francisco, CA, and they are “the leading supplier of conflict free diamond jewelry.” It all started with two Stanford students, one of whom was about to get engaged. She wanted a ring that represented her values but was still something that she wanted to wear for the rest of her life. She and her fiancé struggled to find what they were looking for, and as a result Brilliant Earth was started to make the process easier for other couples looking for the same thing.
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One of the best parts about having a significant other is discovering embarrassing moments from his or her past. While my greatest find is the Cosmo cover with my wife’s 4 year old, lipstick smeared face and the headline “How to Attract Men Like Crazy,” a close runner up is the recruiting video that she sent to college volleyball coaches. Her mom shot it with the family camcorder, and it starts with a cheesy opening like “Hi, my name is Amy Gordon, and I want to play volleyball for your team (thumbs up).” It’s priceless, though I shouldn’t make fun considering that this video helped her get recruited to Cornell’s volleyball team–and that’s how we met. College sports recruiting has come a long way, and now most of it happens online. National Collegiate Scouting Association is a Chicago, IL based company that “was founded in 2000 to help student athletes and their families navigate the cutthroat, competitive, and often confusing world of college recruiting.” While they may sound like a non-profit, NCSA is a for-profit business that has seen tremendous growth over the last decade.
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After a long first 24 hours with my still-to-be-named puppy, I was thrilled to take 10 minutes by myself this morning to take a shower and brush my teeth. Enjoying showers is normal for me, but brushing my teeth always feels compulsory. Today it was a pleasure. Unfortunately, most people are like me and don’t really enjoy taking care of their mouths–some even completely ignore proper oral care. The consequences of poor oral hygiene are significant–it can be expensive, embarrassing, and even detrimental to your overall health. GoodMouth is a White Plains, NY based startup that wants to help “people, and their dentists, revolutionize the way oral care is done.” They don’t offer many details on their plan for doing this, but it’s not the kind of business that you see most startups building these days–that’s why I’m intrigued.
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Yesterday we took a look at View The Space and how they’re changing the commercial real estate business. Today we’re going to talk about the kind of real estate that you’re more familiar with: residential real estate. While I was looking for a new apartment, I did most of my searching online (though walking around the neighborhood that you want to live and looking for For Rent signs is an underrated tactic). While Zillow was my preferred searching tool, I ended up on Trulia a lot. In case you’ve never used it, Trulia is a site that “displays more than 4.5 million real estate and rental listings nationwide.” The company is based in San Francisco, CA and also has offices in New York, NY and Denver, CO. They’re only about 9 years old, but they’ve grown to nearly 500 employees and are already publicly traded.
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I’m moving in two weeks… because I’m getting a puppy in three weeks (and my current landlord does not approve). This will be my third move of under 2 miles in the past five years, so I expect it to go pretty smoothly. However, I realize that for a lot of people moving is a huge deal and causes a ton of stress. The physical move is usually a big part of it, but it’s all the little things like forwarding your mail and setting up new utilities that drive you crazy. Managing those things would be a lot easier if the actual move was mostly taken care of for you. That’s what Moveline offers. They’re a New York, NY based startup that is offering “a radically easier way to move.” A radically easier move is still a huge pain in the butt, but I’m not sure there will ever be a startup that can change that.
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The last time that I picked up a hard copy newspaper was because I was in it. I consume almost all of my news online, and I don’t even have much loyalty to a particular source. I guess it’s people like me who have ruined the news business, but I’m not going to change. The news businesses that adapt and innovate are the ones that have the best shot of being around in a decade. Digital First Media might be one of them. They are a New York, NY based group of companies that has more than “800 multi-platform products” that reach “61 million Americans each month across 18 states.” They’re still all about the news, but they realize that an outlet can only continue to put out quality content when it is backed by a solid business.
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If you haven’t had one of your social media accounts hacked, you certainly know someone who has. It’s pretty obvious that the social-ification of the web has made the Internet a much more dangerous place. Not only can malware spread more quickly and efficiently, but hackers have access to far more personal data–and that allows them to abuse the trust that you have in your online social connections. While this is kind of scary on an individual level, it’s much more frightening for large companies and organizations. Riskive is a Baltimore, MD based company that sees what’s happening. That’s why they’ve built an “enterprise grade security technology dedicated to identifying, monitoring and preventing risk across the socially connected enterprise.”
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I remember when Facebook was just for friends your age. Now it’s common to be friends with your parents, your parents’ friends, your professors, and your coworkers. I don’t know anyone who is friends with his or her doctor, but I can just imagine posting a picture of an awesome dessert that you’re about to eat and getting a notification saying “Dr. Jones commented on your photo: ‘Are you sure you want to eat this?'” Nobody needs that (ok, maybe some people do). We should probably give doctors their own social network so they can talk amongst themselves. That’s exactly what Sermo is. They’re a Boston, MA based company that “created the largest online community, exclusive to physicians.” They already have 125,000 medical professionals participating, and I’m sure that number will keep growing.
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You’ve probably noticed that most of the small businesses that you interact with aren’t all that tech savvy. Whether you’ve visited their websites or tried to make a purchase, it’s often glaringly obvious that the owner shouldn’t be anywhere within 50 feet of a computer. The problem is that being online and tech savvy is becoming more and more important to running any kind of business. Merchants who can’t keep up will have a hard time. MOpro makes it easy for business owners to do all of the technical and marketing things that they might not be able to do on their own. They’re a Los Angeles, CA based company that expands “the digital possibilities for small businesses.”
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Market research is an essential part of marketing these days, but it can get out of hand. It’s easy to keep requesting more research and never take action. The goal is to predict people’s behavior, so once you have a good idea of what they’ll do, it’s time to put the research to work. BrainJuicer is a market research firm that aims “to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people’s behaviour.” That extra u in behavior may have tipped you off that BrainJuicer is based in the United Kingdom, but they U.S. based offices in Chicago, IL; Los Angeles, CA; and New York, NY. There are also quite a few other offices across the world. BrainJuicer’s website is pretty funky. It has a fun feel and makes it interesting to explore what they do (there’s a simpler version if you find it overwhelming).
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Sales is all about relationships. Whether you’re trying to convince someone to make a one time purchase or enter a ten-year contract, you need to build a certain level of trust and empathy (the level is much higher in the latter case). Sometimes it only takes one conversation, but it often takes many more. A sales person has to be organized to ensure that his or her communications are continuously moving towards a sale. The tools for doing that used to be a rolodex and a notebook, but that has obviously changed. What hasn’t changed is the need for mobility in a customer relationship management system, and that’s exactly what Base CRM offers. They are a Chicago, IL based company that “is paving the way by building the next generation of CRM software.” They realized that most competing software is a burden (not a useful tool) for salespeople, so they decided to build something that people would actually want to use.
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