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Internships in Apparel

Looking for more internships in Apparel? Check out the most recent internship postings in Apparel.

Below you'll find all of the companies that we've covered that may offer internships in Apparel. You can also look at entry level jobs in Apparel.

GTM Sportswear

by Willy Franzen on August 7, 2012

There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”

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Tagged as: accounting, apparel, customer service, design, e-commerce, engineering, fashion, finance, graphic design, human resources, information technology, Internships, Kansas, Manufacturing, market research, marketing, online marketing, planning, product development, retail, sales, social media, software development, sourcing, sports, supply chain, web development

AmeriMark

by Willy Franzen on July 11, 2012

A lot of companies that we feature are doing something innovative–they’re changing the way things work, and that can provide an amazing learning opportunity for a college student. But sometimes you can learn more from companies that do it the old fashioned way. I hate to say negative things about a company, but when I see the stuff that AmeriMark sells, I think thrift store. They position themselves as offering “a vast selection of quality, value-priced, brand-name merchandise,” so it’s really not far off. They sell “women’s apparel, shoes, jewelry, cosmetics, fragrances and health-related merchandise” along with a lot of As Seen on TV products. Maybe I’m wrong, but this stuff doesn’t sell itself (though they do seem to put a really strong emphasis on quality). And that’s why I think Middleburg Heights, OH (Cleveland) based AmeriMark is so interesting. They know how to sell this stuff. They’ve been doing it since 1969, and they’ve used the same approach across both new and old mediums.

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Tagged as: apparel, bilingual, copywriting, creative, customer service, design, e-commerce, e-mail, fashion, Internships, inventory control, marketing, merchandising, Ohio, online marketing, planner, retail, sales, web development, writing

HSN

by Willy Franzen on June 26, 2012

We’ve spent the last six months working on making One Day One Job more relevant to your search (it includes internships now). Learn how to find an internship faster using our new features.

When I was a kid, I was a sucker for infomercials. I would wake up early on Saturday mornings and learn all about amazing products like Colorcoat 2000, Ab Flex, Brown N Crisp, and, my favorite, The Flying Lure. Excluding the latter, these products all solved problems that I didn’t have, but I was still fascinated by them. I wish I could say it was because of my early love for marketing, but I was just a dumb kid who believed all of the outrageous claims. If I really wanted to learn about marketing and selling products on tv, I should have been watching HSN. The St. Petersburg, FL based company has built an amazing business by selling all kinds of things to people who are sitting on their couch. While infomercial hucksters have been burning people with products that don’t work, HSN has been cultivating relationships with loyal customers.

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Tagged as: accounting, affiliate marketing, analyst, apparel, auditing, beauty, brand management, copywriting, culinary, customer service, e-commerce, fashion, fiannce, Florida, food, fraud prevention, human resources, information technology, Internships, jewelry, marketing, merchandising, online marketing, operations, production, public relations, retail, sales, security, social media, software development, style, systems administration, television, unpaid, web development, writing

The Limited

by Willy Franzen on May 3, 2012

I can’t tell you how many articles I’ve seen about dressing for interviews. Almost all of them can be summed up with three words: use common sense. If that’s not enough insight for you, how about this: look like you belong. There are way more important things to think about before your interview, but I do believe that most people perform better when they feel like they look good. If I had an interview coming up, my go to place to shop would be Bonobos. I’m not sure where I’d shop if I was female, but it looks like The Limited is a reasonable place to buy professional women’s clothing. The Limited is a Columbus, OH retailer of women’s clothing with a long and somewhat confusing history.

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Tagged as: analyst, apparel, fashion, finance, human resources, information technology, Internships, marketing, New York, Ohio, online marketing, planner, product development, public relations, retail, social media, unpaid, writing

Outdoor Research

by Willy Franzen on March 15, 2012

This weather is insane. Yesterday it hit 80 degrees in Chicago. The 10-day forecast would be awesome for June… and it’s mid-March. As a result, all I want to do is be outside. But to be honest, even when the weather sucks, I still usually want to be outside. With the kind of gear that companies like Outdoor Research put out, there’s no excuse no matter what the weather. Outdoor Research is based in Seattle, WA, and they’re focused “on creating functional solutions for human powered adventure.” The company was founded in 1981 by a physicist named Ron Gregg. He was unhappy with how his gear performed on one of his outdoor adventures, so he decided to make a better version. They started with handwear, headwear, and gaiters, but after finding success in those areas started developing new product lines.

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Tagged as: apparel, design, fashion, Internships, marketing, outdoors, product development, sports, Washington

Eastbay

by Willy Franzen on March 13, 2012

I remember when getting a new catalog in the mail made for an exciting day. My favorite catalog had to be Things You Never Knew Existed, but most of the ones I got were focused on baseball or fishing. I don’t know why I remember this, but I was always jealous of a friend who got the Eastbay catalog. It was filled with all kind of sporting goods and apparel, and for some reason I never thought to sign up to get it. While Eastbay, which is based in Wausau, WI, still has a catalog business, they’ve unsurprisingly moved a lot of what they do online. To me the coolest thing about Eastbay is their story. According to Wikipedia, they were founded in 1980 to “to meet the performance needs of local high school and college athletes within Central Wisconsin.” By 1995 they had grown big enough to go public. A few years later they were bought out by Woolworth’s, which became Foot Locker, Inc. It just shows how big a company can get even if they start by serving a small niche market.

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Tagged as: account management, analyst, apparel, business development, buyer, copywriting, customer service, design, e-commerce, editing, engineering, footwear, graphic design, human resources, industrial design, Internships, marketing, merchandising, online marketing, paid, planner, quality assurance, shoes, software development, sports, web development, Wisconsin

OpenSky

by Willy Franzen on February 16, 2012

Yesterday I came across Fast Company‘s list of The World’s 50 Most Innovative Companies. I love lists like these not only because they’re an interesting read, but also because they’re a fantastic source for company ideas. Unfortunately, this list in particular is always a little disappointing in terms of the latter–mostly because I’ve already written up a lot of the companies. That’s why it took me until #49 on a list of 50 to find a company to tell you about. Luckily, OpenSky looks pretty cool. They’re a New York, NY based company (with another office in Nashville, TN) that is changing the online shopping experience through a focus on curation (that’s a big buzzword lately). They’ve hand selected some of “the brightest stars in food, healthy living, style and design” to provide product recommendations. You can “add” any assortment of these experts to customize your shopping experience.

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Tagged as: apparel, buyer, customer service, design, e-commerce, fashion, graphic design, merchandising, New York, project management, style, Tennessee

Nasty Gal

by Willy Franzen on February 8, 2012

One of the coolest things about the time that we live in is that the barrier to starting a business is essentially nonexistent. You can test your ideas on someone else’s platform, and if it works, then you build your own. Nasty Gal is a perfect example of this. The Los Angeles, CA based company began in 2006 when Sophia Amoruso “started an eBay store selling a highly curated selection of vintage pieces.” After finding success on eBay and validating the business, she started her own site where she could control the entire customer experience (and not pay eBay’s crazy fees). A lot of Nasty Gal’s stuff is pretty far out there–their home page has a huge picture of studded platforms that look like a medieval torture device–but it’s hard to argue with a brand that has nearly a quarter million Facebook likes.

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Tagged as: analyst, apparel, buyer, California, design, e-commerce, fashion, graphic design, Internships, inventory control, planning, production, public relations, software development, web development

Holstee

by Willy Franzen on January 24, 2012

Are you on Google+? We are… reluctantly, so make it better for us by giving us a +1.

Usually we associate with brands based on our experiences with their products. After a while we know what brands we like and use brand names as a heuristic to make purchasing decisions easier. Occasionally when a brand has an exceptional story, the brand actually becomes the product. That seems to be the case with Holstee, a New York, NY based company that focuses on “lifestyle design with a conscience.” The only reason I had heard about them is that they’re often on Fab.com, yet there are a ton of people who have bought a printed version of the Holstee manifesto to put on their walls (see the manifesto here). The brand has literally become the product. Some may write off Holstee as an online store for “hipsters,” but the “People, Planet, Product” approach has a lot of meaning for a lot of people, and it’s enabled Holstee to grow their business.

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Tagged as: apparel, design, e-commerce, fashion, green, Internships, New York, social venture

Specialized

by Willy Franzen on January 19, 2012

They say that you can’t forget how to ride a bike, but I’m giving it my best try. In elementary and early middle school I was constantly riding around town. I picked up inline skating for a year or two after that, and never got back on the bike. Now I tell people that I hate bike riding. I don’t actually hate it, but as I mentioned in my post on Niner Bikes, I love seeing people’s reactions to that statement. My twelve year old self would be disappointed that I don’t even own a bike, let alone a cool brand like a Cannondale or Specialized. Luckily for Specialized, they’ve been able to grow an impressive business without me as a customer. They’re based in Morgan Hill, CA, and from what I can gather their annual revenue is measured in hundreds of millions of dollars (but I can’t find a reliable source on that). That’s impressive considering that it all started in 1974 when founder Mike Sinyard sold his “old VW Microbus for $1,500 and used the money to fund a cycling trip through Europe.” That led to importing Italian bicycle parts into the United States, and a business was born.

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Tagged as: apparel, California, credit, customer service, design, engineering, finance, graphic design, industrial design, international, Manufacturing, marketing, merchandising, post production, product development, production, sales, social media, sports, transportation, video

PUMA

by Willy Franzen on January 3, 2012

I’ve always wanted to see a mountain lion in the wild–as long as it’s not stalking and about to eat me. They’re amazingly strong, athletic animals, and they have a serious mythology surrounding them. That’s why they’re called by so many names including panther, catamount, ghost cat, painter, and PUMA. It’s an appropriate name for a “sportlifestyle” company that “designs and develops footwear, apparel and accessories.” By bringing together sports and fashion, they’ve built an iconic brand that is known all over the world. What I find odd about PUMA is that they were founded in Germany in 1948 and are based in Herzogenaurach, Germany (with their USA headquarters is in Westford, MA). I find that strange because pumas are very much American cats, but I guess plenty of American companies use foreign animals in their branding.

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Tagged as: apparel, brand management, California, design, entertainment, fashion, footwear, Germany, golf, international, Internships, marketing, Massachusetts, music, product development, sports

Kembrel

by Willy Franzen on January 2, 2012

Kembrel is members-only, but you can get in using this link. They’ll even give you a VIP Card for free (worth $20) and $5 in store credit to get you started.

There’s a battle going on between traditional retailers and e-commerce companies. The former offers the opportunity to get your hands on the merchandise, but the latter usually offers better prices, better selection, and more convenience. This leads to a lot of people using retailers to check stuff out and then buying online. I want to see companies start merging those two business models, and that’s exactly what Kembrel is doing. hey’re a Philadelphia, PA based “online club” that allows “students to access their favorite fashion, food, and fun for a fraction of the retail price.” The online flash sale strategy is being combined with retail stores (they recently opened their first in Philly) to build the brand and offer members the opportunity to actually interact with products.

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Tagged as: apparel, buyer, design, e-commerce, fashion, Internships, paid, Pennsylvania, photography, retail

Urban Outfitters

by Willy Franzen on December 5, 2011

I’m a strong believer in the theory of hipster relativity. If someone has more interesting facial hair than you, wears more plaid than you, or has thicker rimmed glasses than you, then he’s probably a hipster… at least to you. I’m pretty far up the chain (though I do have an affinity for plaid), which means that a whole lot of 20-somethings look like hipsters to me. The only thing I don’t get is where they get all of their cool hipster gear. I often walk by Urban Outfitters, and occasionally step inside. The store is packed with people and filled with what I consider to be hipster merchandise. This confuses me, because I know that no true hipster would shop somewhere so mainstream. I mean, Urban Outfitters, which is based in Philadelphia, PA, is publicly traded, has nearly 200 locations, and also owns Anthropologie, Free People, BHLDN, and Terrain. I guess the only loophole for a hipster shopping at Urban Outfitters is if you liked corporations before they were cool.

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Tagged as: analyst, apparel, buyer, design, fashion, human resources, information technology, Internships, marketing, merchandising, nationwide, online marketing, operations, Pennsylvania, photography, planner, product development, production, public relations, recruiting, retail, sales, style, unpaid

Proper Cloth

by Willy Franzen on November 22, 2011

Want to try Proper Cloth? Use this link to get $25 off your first shirt. It’d probably help to have a shirt that fits when you’re interviewing.

I’m a big guy at 6’3. I typically enjoy the benefits of being tall, but there are disadvantages like having to knee myself in the face on airplanes and not being able to hear a single word that anyone under 5’8 says in a loud room. I’m not so tall that I need to shop at specialty stores for clothes, but I’m just at the point where clothes off the rack don’t fit all that well. I fixed my pants problem with Bonobos, but I have a ton of shirts (button downs, t-shirts, sweaters, and more) that fit beautifully until I start actually moving around–then they somehow bare my midriff like I’m a teenage girl. Nobody needs to see that, which is why I should probably start buying custom shirts from a place like Proper Cloth. They’re a New York, NY based company that makes it “super easy to buy stylish, quality dress shirts that fit.” I haven’t tried them yet, but it’s probably about time that I go custom.

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Tagged as: analyst, apparel, business development, customer service, engineering, fashion, graphic design, Internships, marketing, New York, operations, paid, unpaid, user experience

SCOTTEVEST

by Willy Franzen on September 30, 2011

It’s moving day for me. I’m staying in the same neighborhood, but I still had to pack up my entire apartment and load it into a moving truck. It was kind of a pain, but hiring good movers is one of the best investments you can make. If only I had a travel vest from SCOTTEVEST–I could have stuffed everything in there, walked down the street, and done it all myself. That’s a bit of an exaggeration, but you really can fit a ton of stuff in SCOTTEVEST products. The company is based in Ketchum, ID and was started by Scott Jordan to create gadget-holding alternatives for man-purses–or even worse, fanny packs. It all started with vests, but now SCOTTEVEST offers a wide line of clothing that makes traveling with lots of stuff easy.

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Tagged as: apparel, design, e-commerce, fashion, graphic design, Idaho, Internships, Manufacturing, product management, production, public relations, software development, sourcing, video, web development

Smith Optics

by Willy Franzen on August 16, 2011

If you’ve been reading for a while, you may have noticed that I go on a lot of fishing trips. The problem is that any time my Dad and I go somewhere, he tries to turn it into an annual trip (it’s not actually a problem at all). As long as there’s Wi-Fi so that I can get some work in while I’m not fishing, then I’m pretty much set. This week I’m writing from the Gaspé Peninsula in Quebec, where I’m salmon fishing. I spend most of the day on the river, and one of my most essential pieces of equipment is probably something that you wouldn’t suspect. Polarized sunglasses are invaluable for fishing. Not only do they help you see through the glare and under the water, but they also protect your eyes from both the sun and stray hooks. Smith Optics makes some of the absolute best sunglasses for fishing on the market. They’re based in Ketchum, ID, and they have about 300 employees.

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Tagged as: apparel, Idaho, Internships, Logistics, marketing, outdoors, product development, sports

Apparel Media

by Willy Franzen on August 15, 2011

A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local businesses have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.

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Tagged as: account management, advertising, analyst, apparel, business development, data, design, fashion, Illinois, Internships, printing, sales, sports, user experience, web development

New Balance

by Willy Franzen on August 8, 2011

I’m not big on shoes during the summer. I try to wear flip flops as much as I can, and most of the exercise that I get is from beach volleyball where wearing shoes looks about as dorky as you can get. When I do go to the gym, I typically wear my Vibram Five Fingers (which you may also consider dorky looking). So I have no idea why New Balance popped into my head–I don’t even own a pair of New Balance shoes. In case you don’t know, New Balance is a Boston, MA based company that “began as an arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company.” They also own some other brands that you may be familiar with including Aravon, Brine, Dunham, PF Flyers, and Warrior.

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Tagged as: apparel, communications, design, fashion, footwear, Internships, marketing, Massachusetts, New York, product development, retail, shoes, sports

Simms Fishing Products

by Willy Franzen on June 10, 2011

I’m up in Grayling, MI for the next week or so for my annual fly fishing trip with my Dad. Since I live in downtown Chicago where nature is a rare occurrence, I’ve been anxiously awaiting this trip by visiting all of my favorite fishing websites (sounds pathetic, doesn’t it). On one of the sites I came across a post about a photo contest being put on by Simms Fishing Products. There weren’t many entries, and the prize is “an incredible 6-day, 7-night guided fishing expedition” in Alaska, which is my dream trip, so I obviously entered. Now, I know it does nothing for your job search, but if you vote for my entry (and vote every day until June 20th), I’ll not only keep sending you awesome internship opportunities while I’m on this trip, but I’ll even do it from Alaska. After entering the contest, I remembered that Simms is a company that I’ve wanted to feature for a long time. They’re located in Bozeman, MT, and they make truly excellent products for fishermen. They’re best know for their waders (breathable, waterproof pants that keep you dry when you walk in the river) and their boots, but they’ve been extending into more and more categories.

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Tagged as: apparel, Internships, Montana, outdoors, product development, sports

Salmon Cove

by Willy Franzen on May 19, 2011

I love salmon (especially fly fishing for them). I also love Cornell Hockey. And I can get pretty excited about clothing if it matches my style. That’s why I was extremely interested when I heard about a clothing line called Salmon Cove that was launched by two former Cornell hockey players (Ryan Vesce and Ben Wallace) in 2008. I never ended up buying anything, but I occasionally checked back in to see how they were doing. Recently I noticed that I was seeing a lot of Salmon Cove ads targeted to me on Facebook, so I visited their website to see what was new. The company is now based in Chicago, IL (just around the corner from me), and it has relaunched with new owner/leadership. The brand and style are still the same–preppy–but they’ve certainly added a Midwestern flair with shirt names like The Macinac Button Down and The Harbor Springs Button Down. If I had to compare them to anything, it’d probably be Vineyard Vines, but Salmon Cove definitely has their own style (and an awesome fish logo on all of their clothing).

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Tagged as: apparel, business development, design, fashion, Illinois, Internships, marketing, merchandising, online marketing, public relations, sales, social media, unpaid, virtual

Ahkun

by Willy Franzen on May 15, 2011

The last century or so has been all about mass produced goods. Everybody wants what everyone else has. If all your friends had a Chinpokomon, then you’d want one too. That’s starting to change. More and more people are interested in handcrafted, bespoke goods. Consumerism is changing, albeit slowly. Additionally, more and more people are looking to do good when they make purchases. Whether it’s wearing a Livestrong bracelet or TOMS Shoes, people like showing off their inner “do gooder.” Ahkun is a New York, NY based non-profit that serves the intersection of these two consumer trends. They “work with entrepreneurs who have received microloans” by connecting “them to the global marketplace–creating sustainable businesses and closing the gap between microfinance lenders and borrowers, consumers and producers.” In other words, Ahkun allows you to buy handmade goods from people who are doing their part to grow developing economies.

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Tagged as: apparel, business development, development, fashion, international development, Internships, marketing, microfinance, New York, non-profit, online marketing, outreach, social media, strategy, unpaid

Trunk Club

by Willy Franzen on May 12, 2011

I think I went almost 3 years after graduating from college without buying any new clothes. I had a decent enough wardrobe, I didn’t need work clothes because I started my own company, and I wanted to save as much money as I could so that I could keep my company going. Then I featured Gilt Groupe and Bonobos , which both had some exciting internship opportunities. After looking at their career options, I discovered their referral programs which allowed me to score a bunch of clothing for free. I’ve certainly become more fashion conscious as I’ve spent my referral credits, but I still have trouble deciding what looks good on me. I know there are plenty of other guys who have this problem whether they’re looking for something to wear to an interview or a night out on the town. Trunk Club is a Chicago, IL based company (their office is two blocks from mine) that aims to solve this problem by making style decisions for their customers. You tell them a little about yourself (or come in for a fitting session), and they’ll send you a “trunk” full of clothes that they’ve picked out for you. It works kind of like a hotel mini-bar, you keep what you want and send back what you don’t (with free shipping both ways). You obviously only get charged for what you keep.

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Tagged as: apparel, buyer, customer service, fashion, Illinois, Internships, Logistics, merchandising, retail, sales, style

Martha Stewart Living Omnimedia

by Willy Franzen on May 4, 2011

There’s a long history of poking fun at Martha Stewart, and it started well before she went to prison. There’s just something funny about someone who takes perfection in domesticity as seriously as she does. My family even played an integral role in the satire of Martha with my little sister’s appearance in the parody magazine Martha Stuart’s Better Than You at Entertaining, which was a follow up to Is Martha Stuart Living? (here’s a picture my sister as young Martha Stewart in the parody). We can keep laughing at Martha Stewart, but she’ll always get the last laugh. She has an amazing track record of reaching the top in nearly everything that she has done–from babysitting for Mickey Mantle’s kids to starting a successful catering company in her basement to building a New York, NY based media empire in Martha Stewart Living Omnimedia. Martha Stewart is apparently now worth well over half a billion dollars, and has used her personal brand to build amazing print, television, online, and merchandise properties.

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Tagged as: accounting, animals, animation, apparel, arts, communications, copywriting, crafts, culinary, design, editing, editorial, events, fashion, finance, food, graphic design, human resources, information technology, interactive media, interior design, Internships, law, licensing, magazines, marketing, media, merchandising, New York, online media, paid, photography, product development, project management, public relations, publishing, radio, sales, software development, style, television, unpaid, web development, writing

Threadless

by Willy Franzen on March 30, 2011

If you’re like me and wear t-shirts sometimes, then you know the value of a good one. Despite the fact that I have dozens of t-shirts in my dresser drawers, I wear the same few over and over again. My favorite is a Cornell Athletics t-shirt that has seen better days, but for many of you it might be a shirt from Threadless. They’re a brand/company of skinnyCorp that uses community-inspired designs to make awesome t-shirts. It’s hard to explain exactly what skinnyCorp is, but they’re all about using technology to facilitate collaboration within creative communities. Threadless is by far skinnyCorp’s most successful project (others include Threadless Kids, Naked & Angry, I Park Like An Idiot, and ExtraTasty). The company was founded in 2000 in Chicago, IL, and they also have an office in Boulder, CO. They’ve done a lot in that time, including being named “the most innovative small company in America” by Inc. Magazine.

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Tagged as: apparel, Colorado, copywriting, design, fashion, Illinois, Internships, operations, software development, unpaid, web development

Cabela’s

by Willy Franzen on March 29, 2011

I’m a fly fisherman, so I occasionally get frustrated with living in downtown Chicago. There just aren’t many opportunities to go fishing without a decent drive, and winter seems to last forever (it’s supposed to be spring now, and it’s not). To get through the coldest months I’ll often visit fishing stores, look at websites, and read through catalogs. It’s not much, but it’s enough to get me through the winter. Cabela’s is a company that gets a lot of people through the winter. The company is based in Sidney, NE, and they’re the “largest mail-order, retail and Internet outdoor outfitter in the world.” It all started in 1961 with a tiny classified ad that Dick Cabela placed in a newspaper because he wanted to sell some fishing flies that he purchased while visiting Chicago for a furniture show (since Nebraska is even less of a fly fishing destination than Chicago is). Despite a lackluster response to the original ad, Dick Cabela kept trying. The company grew organically, and now Cabela’s is dominating three major retail channels. The truly amazing part of the story is that Cabela’s has been able to maintain their commitment to customer service throughout all of the growth. I’m not a big customer (I try to support local shops), but I have quite a few friends who are extremely loyal Cabela’s customers because of the quality of products and service.

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Tagged as: administrative, analyst, apparel, banking, compliance, conservation, customer service, e-commerce, human resources, Internships, inventory control, marketing, merchandising, Nebraska, operations, outdoors, planning, product development, product management, research, retail, social media, sports, strategy

Wolverine World Wide

by Willy Franzen on March 17, 2011

Big day today–not only is it St. Paddy’s Day (in the past we’ve looked at General Mills, Shamrock Foods, and Luck Stones) but it’s also the first day of the NCAA Men’s Basketball Tournament. What ties those two celebrations together (besides being excuses for drinking during the day)? Shoes! It’s a little-known fact that all leprechauns are shoemakers, and we know that all basketball players love a good pair of kicks. That’s why we’re going to take a look at Wolverine World Wide, a multi-brand shoe company based in Rockford, MI. Their brands include Bates, Cat Footwear, Chaco, Cushe, Harley-Davidson Footwear, Hush Puppies, HyTest, Merrell, Patagonia Footwear, Sebago, Track ‘n Trail, and Wolverine, almost all of which are targeted towards rugged, outdoorsy customer bases. Most of the brands don’t offer great footwear for playing basketball, but they have plenty of shoes for leprechauns that wants to cause mischief and trek to and from the end of the rainbow.

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Tagged as: accounting, apparel, auditing, design, editing, finance, footwear, holiday, human resources, information technology, marketing, Michigan, product development, product management, retail, sales

Opening Ceremony

by Willy Franzen on February 22, 2011

The Washington Media Scholars Program has been sponsoring One Day, One Internship for the past week (and will be for the next week) because they want you to know about their case competition. It’s great preparation for a career in Strategic Media Research, Planning and Management, and you can even win a $3,000 scholarship.

Fast Company’s list of The 2011 Most Innovative Companies has a great mix of familiar and unfamiliar names. One of the companies on the list that I’m only recently familiar with is Opening Ceremony. They call themselves “a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan.” I first heard about Opening Ceremony because they’ve been collaborating on a line with Pendleton (a brand that I love). As I’d put it, Opening Ceremony is a New York, NY based fashion retailer/designer/curator. They’re all about bringing together things that are different—new and old, exotic and local. It’s based on the premise behind the original Olympics in 1896—”creatively merging sports, business, and global participation.” But it’s fashion instead of sports.

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Tagged as: apparel, blogging, buyer, California, copywriting, design, e-commerce, fashion, graph, graphic design, international, Internships, Japan, New York, online marketing, production, retail, sales, social media, writing

The Taunton Press

by Willy Franzen on January 24, 2011

The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

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Tagged as: apparel, arts, blogging, Connecticut, construction, crafts, editing, editorial, fashion, food, gardening, Internships, magazines, media, online media, publishing, social media, social networking, unpaid, writing

Wilson Sporting Goods

by Willy Franzen on January 3, 2011

During this vacation beach volleyball has been one of my main activities—along with reading, fly fishing, and eating. I started playing the sport a few years ago, but I’ve become more and more serious as I’ve gotten better. And as I’ve met lots of beach volleyball players, I’ve noticed that almost all of them carry around the same ball—the official AVP ball. However, the AVP is currently defunct (but I bet they make a comeback), so the future of the ball is uncertain. Luckily, the ball is produced by a company that is still going strong—Chicago based Wilson Sporting Goods. They are a leader in ball sports—baseball, basketball, softball, football, golf, platform tennis, racquetball, soccer, squash, tennis, and volleyball. The popularity of their balls and other equipment vary from sport to sport, but Wilson has very strong positions across a number of markets—especially tennis, baseball, American football, golf, basketball, softball, badminton and squash.

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Tagged as: apparel, brand management, design, Illinois, Internships, marketing, product development, public relations, sports

Bluefly

by Willy Franzen on December 14, 2010

I’m a big fan of buying stuff online, so I’m shocked when some of my friends tell me that they still buy everything at real brick and mortar stores. It’s so old fashioned. It used to be just books and electronics, but over the past years I’ve even started buying clothes and even shoes online. Companies like Bonobos and Gilt Groupe make online clothes shopping super easy, but they’re relative newcomers compared to Bluefly, which was was founded in 1998 in New York City. They’ve made a name for themselves by offering high end fashion brands at great values, and they’re as much a fashion company as they are an e-commerce company. Bluefly is pretty small—under 100 employees—considering that the company’s stock is publicly traded on the NASDAQ, but that’s not surprising considering that they made it through the late 90s and early 2000s.

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Tagged as: apparel, blogging, buyer, data, design, e-commerce, fashion, inventory control, marketing, merchandising, New York, online marketing, social media, software development, style, web development, writing

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