I remember when social media was a great way for upstarts to get a lot of attention. It wasn’t that long ago, and it’s still possible, but we’re already at the point where big brands dominate social. Why did this happen so quickly? Because brands can afford to throw big bucks at expensive agencies to do social for them. One of these agencies is BLITZ, a Santa Monica, CA based company that makes “brands Favorites by building digital ecosystems that result in durable connections between brands and consumers.” And when they say brands, they mean BRANDS. We’re talking Nike, Dell, Adobe, Starbucks, Red Bull, Disney, Microsoft, and lots more.
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Almost all of are here (in the United States) because of immigration. Whether it was you, your parents, your grandparents, or a passenger on The Mayflower, someone in your family decided that he or she wanted a better life and left a lot behind to come here. How long you’ve been here doesn’t really matter. What does matter is what you’re going to do while you’re here; however, being new to the country brings a lot of challenge. Welcoming Center for New Pennsylvanians is a Philadelphia, PA based non-profit that “connects newly arrived individuals from around the world with the economic opportunities that they need to succeed.” The Center has been around for a decade now, and in that time they’ve helped more than 8,000 people from well over 100 countries.
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Yesterday we took a look at View The Space and how they’re changing the commercial real estate business. Today we’re going to talk about the kind of real estate that you’re more familiar with: residential real estate. While I was looking for a new apartment, I did most of my searching online (though walking around the neighborhood that you want to live and looking for For Rent signs is an underrated tactic). While Zillow was my preferred searching tool, I ended up on Trulia a lot. In case you’ve never used it, Trulia is a site that “displays more than 4.5 million real estate and rental listings nationwide.” The company is based in San Francisco, CA and also has offices in New York, NY and Denver, CO. They’re only about 9 years old, but they’ve grown to nearly 500 employees and are already publicly traded.
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What do Laura Bush, Julia Child, Katharine Hepburn, Sandra Day O’Connor, and Eleanor Roosevelt all have in common? Besides the fact that they all are/were women, they were also all members of the Junior League. I’ve heard of the Junior League from friends Facebook posts, but I never really knew what it was today. It is “one of the oldest, largest and most effective women’s volunteer organizations in the world.” There are 155,000 women involved in 293 Leagues across four countries, and those Leagues make up The Association of Junior Leagues International. The organization was founded in 1901 and is based out of New York, NY. Their aim is “to develop exceptionally qualified civic leaders who collaborate with community partners to identify a community’s most urgent needs and address them with meaningful and relevant programs and initiatives that not only improve lives, but also change the way people think.”
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Everybody thinks that they need a revolutionary, unique idea to start a business. That couldn’t be farther from the truth. It’s often much better to do something well than to do something new. That thought has been reinforced by reading about Beyond Spots & Dots. They’re a Pittsburgh, PA based “full service advertising agency dedicated to creating, planning and handling advertising for its clients.” They’ve only been around since 2006, but they saw 151% three-year growth between 2008 and 2011 to $3 million in revenue. There are probably thousands of agencies in the U.S. that offer similar services, and even dozens or hundreds in Pittsburgh, yet Beyond Spots & Dots has still found a path to growth.
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Last night we celebrated my fiancée’s cousin’s ninth birthday. I found out that his latest interest is professional wrestling, so I spent most of the night body slamming him into a beanbag chair. I’m no wrestling connoisseur, but I know a few moves–it was just about the best birthday present I could have given him. When I was growing up, it was a semi-open secret that professional wrestling was stage. Now it’s fully acknowledged. If you want the real stuff, you go to Ultimate Fighting Championship, a company that “revolutionized the fight business, and today stands as the world’s leading MMA promoter.” UFC is based in Las Vegas, NV, and has developed from a fringe sport that got its start in the early 90s to a mainstream sport that gets coverage on ESPN. The story of how UFC went from being outlawed in most states to being widely accepted is fascinating, which is why I highly recommend that you read the Wikipedia article on UFC. It’s a long story, but it will give you insight into both politics and business.
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I’ve mentioned a few times that I’ve been working hard to get in shape for my wedding. So far I’ve lost about 35 pounds while adding muscle. All of my success has come from the Paleo diet and a personal trainer. I like sticking to the basics when it comes to health, but some people are looking for an answer in a bottle. NutraClick provides such answers. They are a Boston, MA based natural products company that builds “brands by developing winning products and leveraging the power of online marketing to drive offline demand.” So far they have products in Sports Nutrition, Natural Health, Age-Specific Skincare, and Beauty (with a side of social selling), and I’m sure more are on the way.
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There’s a bar in Chicago that is filled with board games. It’s a really good time, if you can get a table. While more and more gaming is moving on to mobile devices, there is still a huge group of people that prefer to sit around a table with friends or family and enjoy a game the old fashioned way. That’s good news for Blue Orange Games, a San Francisco, CA based board game company that was founded in 2001. They now have a catalog of more than 40 games, and they’ve won more than 200 awards. While most of their games aren’t explicitly educational, they are the kinds of games that make you think (they still call them educational). That’s why they’re great for schools, families, and anyone else who is sick of the mindlessness of many of today’s gaming options.
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I have a lot of shoes for a guy. I’m pretty average when it comes to sneakers, dress shoes, and flip flops, but I have a lot of boots. A lot. Snow boots. Rain boots. Wading boots (3 pairs). Hiking boots. I can keep going… In my opinion footwear is all about specialization–there’s a shoe for every occasion. I think the people from DNA Footwear would agree (though they seem more concerned with fashion, while I’m obviously more concerned about how much water I’ll be stepping into). DNA Footwear is a Brooklyn, NY shoe retailer that is now working to be “the top online destination for today’s latest trends in the world of footwear.” They have a really wide selection with tons of notable brands.
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My wedding invitations were mailed yesterday. If I had my way, they would have been delivered digitally, but that’s a battle that I quickly lost. I guess most people like the fanciness of a paper invitation. We’ll never be able to recreate the experience of opening an envelope online, but we’re getting closer. Paperless Post is a company that is leading the charge. They’re based in New York, NY, and they’ve built a platform that “modernizes the tradition of correspondence and helps you create cards and invitations that reflect an individual aesthetic.” They realized that most online invitations chose convenience at the cost of design. Paperless Post wants to allow you to put as much thought and effort into your online invitation or card as my fiancée and her mom put into our wedding invitations (multiple hour long meetings–I wish I was kidding).
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Lately it seems like we’ve looking at companies with previously trendy business models. We did the subscription gift box (Glossybox), the flash sale site (Rue La La), and now we’re doing the daily e-mail (obviously my favorite model). What usually happens when a business model gets hot is that a ton of copycats come along and quickly oversaturate the market. Most of them eventually fail, and people see that as evidence that the original business model was unsustainable. It’s really just that most people who copy other business aren’t very good at running businesses. PureWow is a lot like DailyCandy or even Thrillist (they even have the same backers), but they’ve chosen a distinctly different market. The New York, NY based company realized that most women-focused online content was made for the under 30 crowd, so they decided to change that.
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I have a favorite Yankees blog, and I occasionally participate in a Cornell Hockey forum. I follow a few athletes on Twitter, and sometimes get into sports debates on Facebook. I’d imagine that I’m a pretty typical sports fan in terms of my social media and web use–my attention is fragmented across a lot of different sites. LockerDome is a St. Louis, MO based startup that offers a social media platform to help “professional athletes, brands, media personalities, and other sports properties” reach their fans wherever they’re consuming content online. The idea is that LockerDome acts “as a social hub [for athletes and brands] to amplify their overall social media strategy.”
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One Day One Job is hiring a paid intern/part-timer to work on a few Marketing projects. If you’re interested, e-mail me at willy@onedayonejob.com outlining one idea for how you can help grow the site (including your résumé won’t hurt). Check out our past job posting for more background info.
Yesterday we looked at a chain of sandwich shops that started from a modest single location. Today we’re going to look at “a neighborhood boutique” that opened in 1935 and has grown to more than 1,000 locations across 37 states. The company is Rainbow Shops, and oddly enough, I’ve never heard of them. That’s not a bad thing considering that females are their target market and I don’t spend a lot of time in shopping malls. The Brooklyn, NY based retailer offers an “assortment of clothing for juniors, plus sizes, and children, as well as an extensive shoe collection.”
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I didn’t watch the Oscars last night. (I can’t stand award shows, and I rarely go to see movies in the theaters.) But I hear that advertisers are treating the event like the Super Bowl for women. Entertainment is a massive industry that only keeps growing, and what I find most interesting about it is how much attention begets attention. Argo probably wouldn’t have won Best Picture without Ben Affleck’s name attached to it, and nobody would read stories about a drug addicted mess if her name wasn’t Lindsay Lohan. That’s how Hollywood works, and that’s why marketing and advertising are so important. Trailer Park is a Hollywood, CA based “entertainment marketing agency” that serves “a broad spectrum of clients, including theatrical, television, home entertainment, videogames, publishing, music, brands and more.” They work with huge names and know how to keep the attention flowing.
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When I was a junior in college, I broke my wrist. It was actually a lucky break because it healed completely… and my pathetic inability to cut my own food attracted a lovely lady whom I’ll soon be marrying. Still, the medical care that I received was abysmal. It started when the orthopedist told me that he didn’t remember if he could cast me before sending me for a CAT scan (that’s your job dude), but the most frustrating part was when I went to get follow up X-rays to see if the fracture was healed. I ensured at least four times that they were sending the X-rays to my doctor at home who I felt was more qualified to look at them. After waiting a few weeks for my doctor to get back to me, I followed up and he told me that the hospital never sent the x-rays (they just put them in a file). I called the hospital, and they told me that I had to drive over to sign a release so that they could send them to my doctor. Face meet palm. A lot of people’s frustrations with the healthcare system can be solved with technology, and that’s exactly what Practice Fusion is doing. They’re a San Francisco, CA based company that provides “a free, web-based Electronic Health Record (EHR) application to physicians.”
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I made it through my first two years of college with entirely bare walls. At some point during my Junior year (probably when I got a girlfriend), I decided that I need to take interior design a little more seriously. I nailed my old Club Baseball jersey to the wall, and that was that. One of a kind pieces like that are hard to find, but if you’re looking for something similar, you may want to check out Vedere. They’re a New York, NY based company that offers “an online design community and global marketplace unlike any other.” They’ve created a place where “architects, interior designers, craftsmen, lighting specialists, sculptors, and textile and accessories designers” can offer their wares to a broad audience of people interested in art, design, and decor.
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I grew up about an hour outside of New York City. My parents would take me in a few times a year, and from those experiences I developed an idea of what big cities are like. It took a while for me to realize that New York is remarkable as cities go. It’s huge. It has a prime geographical location. Its people are diverse in a multitude of ways. It’s filled with wealth, yet more than 20% of its citizens live in poverty. There is no other city in the world like New York, and that’s why the Museum of the City of New York must be a fascinating place to visit. They are a non-profit that explores “the past of this fascinating and particular place for lessons about our future” while celebrating “New York’s heritage of diversity, opportunity, and perpetual transformation.”
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At some point you’ve probably asked, “How the heck did Ke$ha get famous?” For some of you it was probably more of a sarcastic jab than a genuine question, but for those of you who truly want to know, I found the answer. It comes in the form of a case study for Gupta Media, a Cambridge, MA based online marketing agency that focuses on the entertainment and music industries. The story is that Ke$ha started to get attention with her “uncredited vocal performance on the chorus of Flo Rida’s hit single ‘Right Round.'” Gupta Media worked with her record label, RCA, and put together a plan for launching her debut album Animal. When it came out it was on the charts at #1 with 610,000 digital copies sold. Gupta Media can’t take all of the credit, but read through their case studies to learn more about the role they played.
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One mistake that most college students make is that they focus too much on sexy industries and companies during their internship search. There’s no doubt that following your interests can lead to really good things, but there are so many “boring” industries and businesses that can provide amazing learning opportunities while being surprisingly interesting. Advantage Business Media certainly falls into this category. They’re a Rockaway, NJ based “digital business-to-business information company” that “has successfully transitioned itself from a print-centric publishing company into digital-centric media organization.” B2B is a space that many young people are barely aware of, but it’s absolutely massive.
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I had exercise induced asthma as kid, but I really enjoyed playing sports. That probably explains why I loved baseball, tolerated basketball, and avoided soccer and lacrosse as much as possible. Despite the fact that more and more kids are as out of shape as I was, soccer and lacrosse have both seen a ton of growth over the past two decades. The Moylan family has been well ahead of the the trend. In 1984 one of the family’s six kids (Mike) was assigned a high school business project, so he decided to start a small soccer catalog called Eurosport. The family embraced the business, and it became Sports Endeavors. They spent a decade doing the mail order thing, and then they made an amazingly smart move in 1994. The Hillsborough, NC based company bought Soccer.com and Lacrosse.com. Combining an already existing business with those domain names made for a killer combination, and that’s why Sports Endeavors has continued to grow–though they still only focus on soccer, lacrosse, and rugby.
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Even though it will be another year until we celebrate International Talk Like a Pirate Day again, I don’t think that we’ve had enough pirate talk for the week. Just kidding, no pirate talk today, but we are going to take a look at a non-profit called Story Pirates. They’re based in New York, NY and Los Angeles, CA, and they pair “experienced teachers with talented artists to collaborate with schools and community organizations in creating exciting, dynamic classes covering a broad range of academic topics.” That’s actually a kind of boring way to put it. One of the programs that they’re best known for is taking stories that kids write and acting them out. How could that not be absolutely awesome?
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When I was a kid I was jealous of the kids who went to one of the other elementary schools in town because they had an awesome carnival. I was kind of a wimp about carnival rides, so the most intense ride that I would go on was called the Himalaya. All it did was spin you around kind of fast. While the painting on the ride was certainly accurate to the name, I’m not sure that it was a very good representation of Himalayan culture. The Rubin Museum of Art in New York, NY is. It’s “a dynamic environment that stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan Asia.” It also won’t make you nauseous like the ride might.
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It’s a great time to be a sports fan. The pennant races have already heated up in baseball, and football is here. If there’s ever a time to go to a live, outdoor sporting event, it has to be now while the weather is still beautiful. I usually go to StubHub for tickets, but I’ve been tempted to use a new site called Vivid Seats. They’re a Chicago, IL based company that aims to “to reinvent the ticket purchasing experience.” Beyond sports, they also offer tickets for concerts, theater, and more. While I’ve generally been happy with the StubHub experience in that I can get the tickets that I want for a good price, but the user interface is terrible and the add-on fees seem exorbitant. I haven’t had the chance to try Vivid Seats, but from what it sounds like, the offer a superior ticket buying experience and a total cost that “is almost always the lowest on the web.”
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Happy new iPhone day! I’m like a kid on Christmas any day Apple has a keynote event. Some people may think that an announcement about the latest and greatest phone is trivial, but one analyst at J.P. Morgan seems to think that the iPhone 5 “could potentially add between 1/4 to 1/2%-point to fourth quarter annualized GDP growth.” I think that the impact could be more than that if the rumors about the iPhone 5 are true. Word is that they’re changing the size/shape and the dock connector. Anyone who buys the iPhone 5 will have to buy all new accessories too. That’s good news for a company like M-Edge, which is an Odenton, MD based company that “sells fashionable, protective cases for e-readers, tablets, and cell phones.” They came it at #91 on the Inc. 500 by riding Apple and Amazon’s wave to 3,185% three-year growth and $37.2 million in revenue.
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Google really nailed it with search advertising. When you know what people are looking for, it’s really easy to show them advertising that they’re likely to respond well to. The promise of social media is that consumers will be targeted with even more relevant ads based on whom they know and what they like. In practice that doesn’t seem to be working out so well. There are similar approaches with far less hype and far more ROI. Just look at Resonate. They are a Reston, VA based company that “has pioneered a new model for using ‘Big Data’ to develop a sophisticated understanding of consumer values, attitudes and beliefs.” They came in at #235 on the Inc. 500 with 1,520% three-year growth to $9.8 million in revenue. They’ve done this by focusing on consumer’s values and belief systems–things like “patriotism, environmentalism, taste for luxury, or interest in innovation.”
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On Friday I visited one my Dad’s college friends at his workshop. He makes sails for traditional boats, and he’s been doing it for a long time. He doesn’t get a lot of incoming calls from potential clients (it’s a pretty niche business), but when he does, he almost always makes the sale (no pun intended). It’s because he has developed a process that shows potential customers that he’s undoubtedly the best guy for the job. He does it all by hand (even to the point of writing a personal letter), but it’s essentially automated. He spends about 15 minutes on it every morning, and that’s it. While that approach won’t work in a lot of business, nearly every company can benefit from automating parts of their marketing. Pardot is a company that provides software to do exactly that. They’re based in Atlanta, GA, and they came in at #172 on the Inc. 500 with 2,001% three-year growth and $7.4 million in revenue.
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Last week in my write up on the U.S. Association Of Former Members Of Congress, I touched on the idea that our politicians might be more effective after they retire from public service. I think this is especially true for members of Congress who have no term limits and constantly need to worry about being reelected, but I think that presidents face similar pressures to follow the polls. Once they’re out of office, former politicians are free to work on the problems that they think are important. For President Clinton this work manifests itself through the William J. Clinton Foundation, which is Little Rock, AR and New York, NY based non-profit organization that aims to “improve global health, strengthen economies worldwide, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens.”
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It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.
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When I’m looking for “the most beautiful things on earth,” I usually go fly fishing for trout. Even if I don’t catch anything, I’m likely to find what I’m looking for. For other people a search for “the most beautiful things on earth” means that they’re going shopping. If antiques, vintage furniture and design, fine art, estate jewelry, vintage couture, and more are what you consider beautiful, then you’ll love 1stdibs. They’re a New York, NY based company that runs an online marketplace for unique and beautiful things. They bring “together more than 1,600 of the most prestigious international dealers” to offer a quality of merchandise that you don’t typically find online. There’s some really cool stuff on their site, so I highly recommend browsing for a bit to get a sense of what they typically sell.
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There’s no time that sports apparel gets more attention than during the Olympics. There are the crazy “barracuda skin” racing suits for the swimmers, the bejeweled leotards for the gymnasts, and the ever controversial bikinis (or pants and long sleeved shirts if it’s under 60 degrees) for the women’s beach volleyball players. One might think that every uniform is chosen to maximize physical performance, but there’s research to show that what you wear/how you look affects your mental performance (See: Red is a winning color – GO BIG RED!). While they might not be outfitting our Olympians, GTM Sportswear is a Manhattan, KS based company that helps athletes perform better by looking better. They specialize “in providing custom-embellished uniforms, warm-ups, and practice apparel for college, school, and club sports teams nationwide.”
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