I realize that a lot of you are looking for something specific. You’re want a certain type of internship at a certain type of company in a certain type of industry in a certain geographic location. I know that on most days the company that I write about won’t check all of your boxes. Instead of closing out the e-mail when you see something that doesn’t fit your criteria, use our daily write ups as a jumping off point–something to get you thinking in new directions in your internship search. For instance, last week I wrote about Author Solutions. In doing research on them, I came across a few of their competitors. One that stood out was Lulu (not to be confused with lululemon). They’re a Raleigh, NC based company that has built an open publishing platform “that empowers more creators to sell more content to more readers more profitably than ever before.” It’s different from AuthorHouse in that Lulu doesn’t charge any upfront fees–they only get a cut when you make sales.
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advertising,
analyst,
books,
customer service,
design,
ecommerce,
engineering,
human resources,
information technology,
marketing,
North Carolina,
product management,
project management,
publishing,
sales,
software development,
user experience,
web development
Somehow my Dad and I forgot to get the proper cord to hook up my iPhone to his car speakers. That’s a big mistake when you’re doing two 13 hour drives in less than a week. We really could have used a book on tape considering that NPR is pretty much the only non-music station that comes in reliably in Northern Maine (and the CBC once we get close to the border). I know I’ll catch a lot of flack for this, but I’m not an NPR fan (it bores me to tears, and the CBC is even worse); however, there was a segment this morning that caught my attention. It was on Hamilton Farm Bureau and how they’re having trouble hiring qualified people. Considering that the company is based in Hamilton, MI and has locations across the state of Michigan, you’d think they’d be able to tap into the nearly 20% of state residents who are under or unemployed. Who knew that a cooperative that “sells fertilizer and propane gas, packages and ships eggs, and helps farmers market what they raise” would have so much trouble finding good people?
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agriculture,
animals,
energy,
food,
horticulture,
Michigan,
sales
I don’t know a lot about Information Technology despite my being pretty in touch with the tech world. According to Wikipedia it’s “the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications” and it includes “anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism.” In other words, IT can mean a lot of different things to a lot of different people. What I do know about IT is that it can be a huge cost center for businesses of nearly any size. Once you slap the IT tag on something, the price shoots through the roof. That’s why I was shocked to come across a company that offer free IT tools. Spiceworks is based in Austin, TX, and they have built “an easy-to-use software app that simplifies the life of IT pros…kinda’ like an ‘iTunes for IT management.'” And all of you non-techies better not stop reading, they have internships for you too.
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account management,
advertising,
information technology,
Internships,
marketing,
online marketing,
online media,
sales,
seo,
software development,
Texas,
user experience,
web development
It amazes me how many people dream of writing a book. I never had that dream, yet when a publisher came to me and pitched a book idea on career development, I jumped at the opportunity. I had no idea how hard it would be, and I ended up backing out because it was sucking up time that I should have been spending on my business. Most people aren’t anywhere near as lucky as I was. Getting a publisher to work with you on a first project is nearly impossible–though I watched a good friend of mine totally hack the process and get a deal for his book. Luckily, you don’t need a book deal to publish a book these days. If you’re willing to take all of the risk, self-publishing can be a great alternative. Author Solutions is the parent to a number of companies that serve this market. They’re located in Bloomington, IN, and they own both the largest and second-largets print on demand companies in the U.S.
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analyst,
books,
customer service,
design,
editing,
editorial,
events,
finance,
Indiana,
Internships,
media,
public relations,
publishing,
sales,
social media
A lot of people hate all of the advertising in sports. They get irritated by NASCAR cars, billboards in center field, and logos on jerseys. I kind of think it’s cool that sports teams are maximizing their revenue potential. But if I ever saw ads on the Yankees’ uniforms… well that will never happen… right? Advertising on sports apparel has actually been happening for a long time. Local businesses have been sponsoring teams and plastering their names on jerseys forever. Apparel Media is a Chicago, IL based company that is working to forever change the custom apparel and sports marketing industries at the same time. By working out deals with national advertisers and local custom apparel print shops, Apparel Media is able to give teams access to significantly discounted (20-80% off) merchandise.
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account management,
advertising,
analyst,
apparel,
business development,
data,
design,
fashion,
Illinois,
Internships,
printing,
sales,
sports,
user experience,
web development
There’s one reason that I’m not a “social gamer.” If my friends found out how much time I spent playing games like Fruit Ninja and Angry Birds, I’d be totally embarrassed. If only we all could admit to each other that we’re compulsive gamers and start talking openly about it. That’s what Heyzap is all about. They’re a San Francisco, CA based “social discovery platform for mobile and online games and the largest social network for mobile gamers.” Through “check-in” functionality much like that of Foursquare they let you tell your friends what games you’re playing and show off to them about how skilled you are. Don’t you wish you had a similar social network for your internship search? “Hey everyone! Look! I applied for this internship and I got rejected in a record time! 2 minutes flat.”
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business development,
California,
community management,
design,
engineering,
graphic design,
Internships,
mobile,
sales,
social media,
social networking,
software development,
video games,
web development
Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97”). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.
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account management,
advertising,
analyst,
business development,
California,
customer service,
e-commerce,
engineering,
finance,
Internships,
marketing,
media,
Michigan,
online marketing,
sales
Today marks the beginning of the Lollapalooza festival in Chicago. Musical festivals definitely aren’t my thing, but it seems that everyone in the city is talking about Lolla. If you don’t know what Lollapalooza is, you can get the full story at Lollapalooza.com or on the Lollapalooza Wikipedia page. I was most interested in figuring out what company puts on the festival, because there’s a good chance that they might have some interesting job opportunities. It turns out that Lollapalooza is “presented” by C3 Presents, an Austin, TX based (I hear they also have locations in Los Angeles, CA and Chicago, IL) company that “creates, books, markets, and produces live experiences, concerts, events, and just about anything that makes people stand up and cheer.” They were formerly known as Capital Sports Entertainment, and in addition all of the live events that they do, they also offer artist/talent management services.
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creative,
design,
entertainment,
events,
interactive media,
Internships,
marketing,
media,
music,
production,
promotions,
sales,
talent agency,
Texas,
unpaid
A lot of people don’t realize that Google is an advertising company. Your main interactions with them are probably through their search product, Gmail, and maybe Google+ if you’re an early adopter, but all of those are just ways to deliver relevant advertising. Behind the scenes Google has been doing everything it can to become an even bigger player in the online advertising industry. That includes acquiring a New York, NY based advertising optimization startup called Admeld for $400 million. The acquisition hasn’t gone though yet because the Department of Justice is investigating whether Google’s buying Admeld should be considered anti-competitive. (This is stupid. Should a business not act in its own best interest so as to maintain a competitive market?) Regardless of the uncertainty caused by the investigation and the fact that Admeld employees will soon be Google employees, you have to be intrigued by the fact that the DOJ considers Google’s acquisition of Admeld such a big threat to competitors.
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account management,
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analyst,
analytics,
business development,
Canada,
data,
design,
Germany,
international,
Internships,
New York,
sales,
software development,
united kingdom,
user experience,
web development
We often forget that this country has been built (and is continuing to be built) by immigrants. For hundreds of years people have risked everything that they had to try for a better life in America. While just getting here is a journey, the first few years of “making a new life, working for a better future, starting a family with limited means” can be daunting. The Lower East Side Tenement Museum in New York, NY tells the story of life in America for nearly 7,000 immigrants from over 20 countries who lived in the building between the years of 1863 and 1935. It’s a part of American history that doesn’t get a lot of attention (how many of us have visited colonial era museums?), yet it’s an extremely important part of our national identity.
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arts,
bilingual,
costume design,
curation,
design,
events,
historic preservation,
history,
interactive media,
Internships,
language,
living history,
media,
member services,
museum,
New York,
non-profit,
paid,
research,
retail,
sales,
sculpture,
social media
We’re hiring! Need I say more?
Yesterday I was flipping through tv channels (to avoid seeing commercials that tell me that I’m stupid), and I stopped because CNN was running a piece on millennial friendly employers. Now this may surprise you, but a little piece of me dies every time I hear the terms “millennial” and “Gen-Y.” I think that viewing your career in terms of your generation is counterproductive. Anyway, a big part of the CNN segment was about how cool it is to work at an Austin, TX based company called HotSchedules. Yes, they have policies like unlimited paid vacation, but I think what they do is way more interesting. HotSchedules provides “intuitive, web-based scheduling, labor management and forecasting solutions” for restaurants. In other words they take the headaches out of managing workforces that have a lot of shift variability.
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account management,
design,
restaurants,
sales,
software development,
technical support,
Texas,
user experience,
web development
In case you haven’t heard, we’re hiring! I’m looking for help in Writing/Editorial/Content Development, Marketing/Outreach/SEO, and Web Design/Development/User Experience. You can learn more here.
Sometimes when I’m watching television I get irritated by how stupid the ads are. Then I realize that the ads are targeted to the show, and it’s my fault for watching something idiotic. Ad targeting is getting better and better as advertisers gather more and more data on us, and this presents a great opportunity for us to learn about ourselves by observing which ads are targeted to us. The obvious next step in advertising is social, and RadiumOne is a San Francisco, CA based company that “is the first online ad network to leverage social data on the Web.” I know it’s a little creepy, but it’s the future. Brands want to be able to “identify users who are most likely to interact with their ads,” and that’s exactly the service that RadiumOne provides. I just hope the ads they serve me don’t tell me that I don’t have any friends.
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account management,
accounting,
advertising,
analyst,
analytics,
business development,
buyer,
California,
interactive media,
Internships,
media,
operations,
sales,
social media,
social networking,
software development,
web development
I like to consider myself an “influential 20-something male consumer,” but maybe I’m wrong. I don’t read Complex.com or visit any of the sites in the Complex Media Network, and they say that they are “the premier online destination for the most influential 20-something male consumers.” They’re getting nearly a million unique visitors a day across their network, so they’re certainly influential, and I have to think their audience is too. Complex, which is based in New York, NY caters to an audience that is “driven by style, sports, music, games, gear and girls,” and they’re experts at creating content for and delivering advertising to this audience. Complex.com is their main property, but the network extends to dozens of sites that zero in on niches within the niches.
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account management,
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blogging,
editorial,
fashion,
interactive media,
Internships,
magazines,
media,
music,
New York,
publishing,
sales,
sports,
style,
video games,
writing
I’m headed to Atlanta for a wedding this weekend, so I decided to do a little searching for interesting companies in ATL. Pretty quickly (no pun intended) I came across Quickparts, and they stood out because I’ve never covered a business that does what they do before. The Atlanta, GA headquartered company that is “dedicated to providing [their] customers with an online e-commerce system to procure low-volume and high-volume custom manufactured parts.” What does that mean? You can upload CAD drawings for some sort of part or product to their site, and they will instantly offer a quote based on “the part geometry, the required materials, lead time, and quantity.” If the quote meets your specs, then you give them the go ahead to start manufacturing. Yes, this company actually make stuff!
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accounting,
analyst,
design,
engineering,
finance,
Georgia,
graphic design,
Manufacturing,
product development,
project management,
sales
Communication in the workplace can be a major hassle, especially considering the fact that a lot of people who work together are doing so from different locations these days. E-mail was an amazing step forward, but it still has a ton of flaws. (I’m dying for an e-mail client that is built for how I think and work–nothing comes close.) Now that I’m starting to consider hiring interns or part-timers (more on that soon!), I need to come up with a way to communicate with them and manage projects. Social networks like Twitter and Facebook are on to something with their interfaces, but they are most certainly not for communicating about work. I’ve played around with the the WordPress P2 Theme, which turns blogging software into something Twitter-like, but I’m not completely sold on it. I’ve also heard some good things about San Francisco, CA based Yammer, which seems to be a pretty sweet solution. Yammer enables “people to create private enterprise social networks.” It’s more collaborative than e-mail, and it allows you to open up conversations to a wider audience without annoying them.
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California,
communications,
Internships,
marketing,
online marketing,
sales,
social media,
social networking,
software development,
web development
I’m kind of a wannabe bookworm. I love reading, and I read often, but I find that I spend way too much time reading online articles and blog posts and not enough time reading books. I even bought a Kindle to force myself to read more books. It’s helped, but I think that I can do better. One of my big struggles is finding good books to read (if you have recommendation, e-mail me at willy@onedayonejob.com). I occasionally get a good recommendation from a friend, and Amazon’s recommendation isn’t bad, but I need something more. Goodreads is a service that aims to solve my problem. They’re based in San Francisco, CA (with an office in Santa Monica, CA), and they are “the largest social network for readers in the world” with “more than 5,300,000 members who have added more than 160,000,000 books to their shelves.”
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account management,
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books,
California,
design,
Internships,
publishing,
sales,
software development,
user experience,
web development
Yesterday, I was sitting on the beach waiting to get into a volleyball game and talking to a friend about cool companies in Chicago, IL. She mentioned that her company shares office space with a really interesting business that is in the legal space. We don’t typically cover law firms because our target market isn’t law school students (though I know at least a few subscribe). In many ways Total Attorneys resembles a law firm, but there’s one major exception: they don’t practice law. They offer cloud-based software solutions for individual lawyers and small firms, so that lawyers can spend more time lawyering and less time doing all of the other stuff that comes along with running a successful law practice.
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business development,
copywriting,
customer service,
design,
Illinois,
information technology,
internsips,
law,
marketing,
online marketing,
paid,
productions,
sales,
seo,
software development,
user experience,
video,
web development,
writing
I have to admit that I’m a little bummed that the holiday weekend is over. Since it’ll be a solid 2 months until we get another one, we’re going to have to make do with Hill Holliday. They’re a full-service advertising, marketing, and communications agency with presences in Boston, MA; New York, NY; and Greenville, SC. It all started in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc., and now it’s a firm of more than 800 employees with some really big name clients including Dunkin’ Donuts, Major League Baseball, Anheuser Busch, CVS, Liberty Mutual, Bank of America, and more. Unless you are a total hermit, there’s almost no way that you wouldn’t recognize at least some of their work.
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account management,
accounting,
administrative,
advertising,
all employers,
analytics,
animation,
arts,
business development,
buyer,
communications,
creative,
design,
flash,
graphic design,
human resources,
information technology,
interactive media,
Internships,
marketing,
Massachusetts,
media,
media planner,
New York,
online marketing,
paid,
printing,
production,
research,
sales,
software development,
South Carolina,
strategy,
unpaid,
web development
You have to love it when July 4th lines up on a Monday to make for a long weekend. It provides a great opportunity to get away, see friends or family, and enjoy our freedom. When I’m getting away, I prefer to do it via private jet. Unfortunately, I don’t have access to one, which is why I’m staying put in Chicago this weekend. But if I did want to spend every penny I have on a flight for the weekend, I’d totally try evoJets. They’re an Aspen, CO based company (though I see some indication that they’re actually based in New York, NY) that provides “on-demand private jet charter service.” That means that you don’t need to own a plane or a share of a plane. You can just call them up, and they’ll get you where you want to go. evoJets is another company that I learned about from Inc Magazine’s 30 Under 30. Both founders are 28, which seems too young to be flying on private jets, let alone running a company that provides access to them.
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administrative,
areospace,
Colorado,
flight,
Internships,
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New York,
paid,
sales,
transportation,
travel
As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled jobs and internships at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of internship openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.
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e-mail,
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marketing,
New York,
online marketing,
operations,
sales,
software development,
unpaid,
web development
It’s funny how you hear about something for the first time, and soon after it seems to keep coming up over and over again. That’s how I feel about Savored. They’re based in New York, NY, and they were formerly known as VillageVines. They’re yet another deals site, but they’re standing out from a lot of the other “me toos” because of their creative approach–it’s OpenTable meets Groupon. Here’s how it works: You pay $10 for a reservation at one of Savored’s partner restaurants at a time they’re offering, and you get 30% automatically taken off your bill. That’s it. The focus isn’t so much on getting new customers into restaurants as much as it is on getting people to go to restaurants at times when business is typically slow. You can cancel the reservation up until two hours before, and you get a refund if your total savings are less than the $10 you paid for the reservation.
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account management,
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business development,
food,
Internships,
marketing,
New York,
restaurants,
sales
One of the most underrated trends in today’s wave of technology is the GPS-enabling of everything. I recently bought a waterproof digital camera with a GPS chip in it, and it has completely changed my perspective on taking photographs. I think that it’s so cool that I can visualize all of my photos across a map. As GPS shows up in more and more devices (it’s in pretty much every smartphone now), we’re going to see all kinds of cool applications come to fruition. Urban Mapping is a San Francisco, CA based company that plays a behind the scenes role in pushing forward mapping technology. As they put it, they provide “geographic data and services to businesses for bigger insights and better decisions.” Put more simply, Urban Mapping organizes all kinds of data around geography in a way that makes it easy to visualize and manipulate the data.
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California,
cartography,
data,
geography,
Internships,
operations,
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research,
sales,
software development,
web development
An internship is all about getting yourself ready for imminent adulthood. Hopefully you aren’t looking to provide for your essential needs yet (because there aren’t nearly enough paid internships out there), but you know that experience now will put you in a much better position when you’re out in the real world on your own. And hopefully by then you’ll be doing well enough to actually get some enjoyment out of your food, shelter, and clothing. If you’re all about that, then you should be reading the blogs from Curbed Network. They provide essential reads on how to get maximum enjoyment out of your essential needs. They’re based in New York, NY, and they run the blogs Curbed (real estate), Eater (food), Racked (clothes, style, and fashion), and the completely non-essential Gridskipper (travel). They don’t have a blog about air yet, but I hear that’s coming. The Curbed Network properties are very clearly built for yuppies with disposable incomes (what we all aspire to be, right?). 87% of the Curbed Network audience has a college degree, and 46% of them have a household income over $100k. Those are great stats for selling ads, which is what a business like Curbed Network is built on.
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blogging,
design,
editorial,
events,
fashion,
food,
graphic design,
Internships,
marketing,
New York,
real estate,
sales,
style,
travel,
unpaid,
writing
During my Freshman year at Cornell, I took Econ 101. Since I was planning on being a good student, I bought the textbook and went to class diligently. Then I realized that the professor only gave multiple choice exams which were based on the slides from the class lecture. Those slides were posted online after every class, which made attending class and taking the textbook out of its plastic wrap completely unnecessary. I still went to class because I liked the professor and it helped me learn, but I’m pretty sure that I still have the $100+ textbook with CD-ROM sitting on a shelf at my parents’ house in its plastic wrap because the campus store wasn’t buying that book back. What a waste. If I were going to college now, there’s no way I’d buy textbooks. I’d rent them. That’s exactly what Chegg offers. They’re a Santa Clara, CA based company that is saving students a ton of money. When you buy books and then sell them back, you might as well be renting them, so why not actually rent them? According to Chegg, the average college student spends $1,000 a year on textbooks–using Chegg will save them half of that.
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public relations,
sales,
software development,
user experience,
web development
I find it weird when a company tries to convince me to use less of their product and spend less on it. That can’t be good business… or can it? It can be when you’re competing in commoditized markets with entrenched players. It’s a tactic that seems to be working for BlueStar Energy Solutions, a Chicago, IL based (just a block from me) alternative energy supply company. They already serve “customers in Illinois, Pennsylvania, Ohio, Delaware, Maryland and Washington D.C,” and they’re “considering expanding [their] supply services to New York, Rhode Island, New Hampshire and Maine.” They’re bringing competition to all of these markets, and they’re offering a lot more than traditional utilities–great customer service, lower prices, and a much greener approach. It should be no surprise that BlueStar Energy Solutions’ revenue continues to grow rapidly.
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business development,
energy,
green,
Illinois,
Internships,
project management,
sales
Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
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business development,
California,
design,
e-commerce,
engineering,
human resources,
Internships,
recruiting,
sales,
social media,
software development,
technical support,
user experience,
web development
When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.
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advertising,
interactive media,
Massachusetts,
media,
New York,
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publishing,
research,
sales,
software development,
web development
My mom is a graphic designer, so many of my childhood memories consist of me sitting in the car fighting with my sister while my mom went into the print shop to drop something off or pick something up. Today’s version of me probably has it a lot easier because leaving your kids in the car is generally frowned upon, and brick and mortar print shops are a dying breed. Today, if you have a serious print job, you’re probably going to use an online printer who can do your job and ship it to you more quickly and more cheaply than the local print shop can. We’ve already looked at one company like this, VistaPrint, and today we’re going to look at Mimeo.com. They’re located in New York, NY; Newark, NJ; Memphis, TN; and Hayward, CA, and they call themselves “the innovator of online, on-demand document printing and distribution.” They were founded in 1998, and since then they’ve been focused on developing web-based technology to make online printing even easier than walking into a print shop.
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account management,
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California,
customer service,
engineering,
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Internships,
Logistics,
New Jersey,
New York,
operations,
printing,
quality assurance,
sales,
software development,
Tennessee,
web development
I keep finding myself talking about local marketing, and there’s a good reason for it. It’s an industry that has taken off in the last couple of years. Previously, the Yellow Pages and newspapers dominated local marketing. The web has eroded large parts of those businesses, but it has taken a while for new options to reach critical mass. Then businesses like Groupon and Yext realized that they could use the same sales strategy that the Yellow Pages and newspapers used, but sell marketing products and services that are results focused. Yodle is another one of these companies. They’re based in New York, NY (with offices across the country), and their mission is “to connect local businesses with consumers so simply and cost-effectively that business owners can’t imagine any other way to advertise.” They aim to achieve this by making online advertising a whole lot simpler for the average small business owner.
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Tagged as:
account management,
advertising,
Arizona,
California,
consulting,
Internships,
local,
local marketing,
marketing,
Massachusetts,
New York,
North Carolina,
online marketing,
paid,
Philadelphia,
recruiting,
sales,
sem,
seo,
Texas,
Virginia
One of the most effective ways to monetize a website is through affiliate marketing. The basic premise is that a site advertises a specific product or service, and gets paid based on a desired action (a purchase or sign up for example). It makes sense for advertisers because they only pay for advertising when they get exactly what they want (not just eyeballs). It makes sense for website owners, because they get rewarded for putting the right products in front of the right audiences. And it even works for web surfers, since they get to see more relevant (and less annoying) advertising.
In fact, a lot of our revenue comes from affiliate marketing. If you buy from Amazon after clicking one of our links
, we get a percentage of the purchase. If you buy men’s clothing from Bonobos using my invite link (which gives you $25 off your first purchase), I get a credit in my account. If you’re interested in a career in teaching and sign up to learn more about the University of Southern California’s Rossier School of Education, we get a referral fee. And if you use our job search engine, we get a cut of any ad revenue generated. On some sites it causes disclosure issues, but I always try to be upfront about what relationships we have, and I only work with companies that I trust to take good care of you. I spend a lot of time finding the right affiliates for the One Day, One Internship audience, but some website owners need a simpler solution. That’s where VigLink comes in. They’re a San Francisco, CA based company that automates the process of finding and implementing affiliate marketing opportunities.
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Tagged as:
advertising,
affiliate marketing,
business development,
California,
Illinois,
Indiana,
Internships,
marketing,
online marketing,
sales
